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“Fitness success depends less on access to gyms or equipment and more on having a reliable system that tracks progress and reminds people when to work out,” says Egehan Özsoy, founder and CEO of Coachify AI, whose startup has reached over $1.4 million in annual recurring revenue.
Fitness technology continues to change how people approach their workout routines, with Coachify AI establishing itself as a notable player that offers affordable personal training solutions globally.
Identifying a market opportunity, Özsoy has developed one of the earliest AI-powered workout planners following OpenAI’s initial model releases, which uses artificial intelligence to tackle a common fitness industry challenge: maintaining consistency in workout routines.
AI applications in personal training
AI-powered fitness applications have seen rapid user productivity in recent years. According to a report by InsightAce Analytic, the global AI in the fitness and wellness market was valued at $9.8 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 16.8 percent, reaching $46.1 billion by 2034.
This development reflects increasing consumer acceptance of AI coaching solutions. AI-guided workout programs and wearable fitness technology are gaining popularity, particularly among millennials and Gen Z users. Reports indicate that 56% of Gen Z incorporate fitness wearables into their routines, reflecting their preference for hyper-personalized and tech-driven fitness experiences.
Coachify AI responds to this demand through machine learning algorithms that analyze user behavior, preferences, and performance. The platform’s technology tracks progress, identifies behavioral patterns and adjusts workout intensity and exercise selection based on individual responses. This data-driven method provides tailored fitness programs that adapt to the user, supporting sustained engagement and better results.
Increasing accessibility to training
Traditional personal training services typically come with a substantial price tag, limiting access for many. Coachify AI aims to make personalized fitness guidance more available through cost-effective alternatives. Where conventional personal trainers might charge $50-100 per session, Coachify AI delivers similar guidance through its subscription model at a lower cost. The automated customization process decreases user costs and reduces the need for expensive one-on-one sessions.
This strategy makes personal training more affordable while providing greater flexibility. Users appreciate the on-demand nature of the service, engaging with the platform at their convenience and fitting workouts into their schedules without trainer coordination constraints. The 24/7 availability benefits shift workers, parents, and frequent travelers who struggle to maintain consistent appointment times. According to internal data, users who previously abandoned traditional personal training due to scheduling conflicts show 68 percent higher retention rates with the Coachify AI platform.
Development background
Before founding Coachify AI, Özsoy worked as a software developer and freelancer, collaborating with numerous startups through the Upwork platform. His experience building digital products for diverse clients has provided insights into user experience design and scalable application development. He has also identified a fitness market opportunity that is addressable through AI applications, even after he dropped out of university.
Özsoy’s technical background has enabled him to create a platform that could scale efficiently and reach individuals with limited access to traditional fitness guidance. What has started as a side project has slowly demonstrated its value as early users have reported significant improvements in workout consistency and overall results.
Market expansion
Since launching, Coachify AI has grown and expanded its user base across multiple continents. The platform now serves clients in over 30 countries, with more substantial adoption in North America, Europe, and Australia. This multi-regional presence demonstrates the broader appeal of personalized fitness solutions.
The global personal fitness trainer market is expected to continue its upward trajectory. Business Research Insights reports that the market, valued at approximately USD 43.47 billion in 2024, could reach USD 61.87 billion by 2033, increasing at a CAGR of about 4.60 percent from 2025 to 2033. Coachify AI is positioned to capture a portion of this expanding market with its technology-first strategy and scalability focus.
Expert assessment
Integrating AI in personal fitness has raised questions about technology’s ability to replace traditional coaching models. Research from the American Council on Exercise suggests that personalized digital guidance can yield comparable results to in-person training for many fitness goals, particularly for intermediate exercisers.
Sam Sulek, a self-coached fitness influencer with over 2 million social media followers, has recently earned his IFBB Pro card. He represents the changing landscape of fitness coaching. “The accessibility that technology brings to fitness is game-changing. Not everyone can afford a personal trainer, but most people can afford an app that gives them similar guidance,” states Sulek during a YouTube Q&A session in November 2023. His success without traditional coaching demonstrates that even professional-level results can be achieved through self-directed programs supported by technology.
Organizational structure
Özsoy’s role has evolved alongside the company. As the product founder, he remains at the helm, making key strategic decisions while structuring the company for operational efficiency. He has assembled a team of contractors handling development and design aspects. This distributed team model enables Coachify AI to access global talent while maintaining efficient operations.
The founder focuses on expansion strategy and key partnerships, particularly with fitness influencers promoting Coachify AI to new audiences. This has proven effective as consumers typically respond more positively to endorsements from recognizable fitness personalities than traditional advertising methods.
Development roadmap
Coachify AI plans to develop its offerings through wearable fitness device integration, enabling real-time data collection for more customized workout planning. The development team tests compatibility with popular fitness trackers to incorporate metrics like heart rate variability and recovery indicators into the recommendation algorithm.
However, the company faces competition from established players like Future and Fitbod, which have secured significant venture funding. Coachify AI plans to contribute to the growth of the personal training market by helping individuals achieve health and wellness goals and focusing on algorithmic personalization.
Özsoy’s vision centers on making quality fitness guidance accessible to everyone, regardless of budget or schedule constraints. As AI technology advances, Coachify AI aims to further bridge the gap between traditional personal training and algorithmic coaching solutions.
