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Business matters: Small businesses can take advantage of marketing promotions

The major problem with advertising and reaching more people is cost as resources are generally limited.

Photo: © Digital Journal
Photo: © Digital Journal

Effective advertisement is important to the success of any business. This is a why many organisations take the time to draft business plans that involve comprehensive marketing strategies.

Marketing comes with challenges and for many small businesses, the major problem with advertising and reaching more people is cost as resources are generally limited. As a result, small-business owners need to be smart about their marketing approach and spend resources on things that really matter. One of such things is promotional items.

Many firms have used promotional items, in terms of products branded with a business’ name, logo, or slogan and given free of charge to customers with the aim of promoting the brand.

There are many benefits of marketing a business through promotional items, tapping into consumer interests through business psychology. Promotional items are usually inexpensive and everyday items that are sometimes useful to people (provided the right type of item is selected for the intended audience).

Promotional items can also enable a business to reach more people as people and to help to build familiarity with a brand item. This also leads to brand memorability as the business becomes more recognizable and more easily remembered. The actual value can be assessed using a promotional calculator to assess the “cost per impression” (CPI).

Promotional items for small businesses include:

  • Customized mugs.
  • Sunglasses.
  • Notebooks.
  • Highlighter.
  • Umbrella.
  • Label pins.
  • Lanyard.
  • Keychains.

However, the everyday products that arguably function as the best promotional items for small businesses are:

Branded apparel

An effective marketing tools for a business is branded clothing. There are different clothing options for brands to choose from: T-shirts, socks, scarves, hats, bandanas, jerseys, and so on. May of these clothing options are affordable for many small businesses.

The process for getting out the most of branded promotional apparel is to ensure that items are well-designed. Selecting a colour and style people would want to wear helps a brand to obtain high visibility at a lower cost. If the branded content appears on social media then visibility increases.

Branded bags

Bags are practical items used by most people. This makes bags a popular item to give customers. When it comes to branded bags, the most popular choices are personalised drawstring bags and tote bags. Drawstring bags are versatile and can be used for packing multiple items. Tote bags can be used for shopping, as a travel bag, gym bag, or a beach bag.

It is important that the bags are made of sturdy and quality material to ensure they are durable.

Pens

Pens are the most affordable items and these are often of value to customers. The key to giving pens as promotional items is to choose pens of high-quality. A cheap pen that does not write well can back-fire, therefore businesses need to select pens of the right styles and grade and select a style that customers will be enamoured with.

Water bottles

Water bottles act as a reminder for people to drink water. Since they are available in different shapes, designs, and colours, water bottles provide different branding options for business. Many people will use water bottles in their everyday lives.

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Written By

Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news. Tim specializes in science, technology, environmental, business, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.

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