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In today’s society, almost anyone with a dream and determination can launch a new business. From tech startups to local mom-and-pop shops, opportunities are overflowing — clarifying that the entrepreneurial spirit is alive and well. While the barriers to entering the business world may be low, it’s essential to recognize that the journey to success is far from guaranteed. According to the Bureau of Labor Statistics, approximately 20% of businesses fail in the first two years.
So, what sets apart those businesses that not only survive but thrive in this competitive world? According to Nick-Anthony Zamucen, owner of Best Option Restoration — a leader in the disaster restoration industry — the answer lies in three fundamental pillars: trustworthiness, reliability, and maintaining a stellar reputation.
As someone who considers himself a leader rather than a follower, Zamucen began and emerged in the business world as an entrepreneur. He realized early on that he had a knack for looking at a business, pinpointing what needed to be fine-tuned, and implementing a plan. These skills led him to the restoration industry — an industry that, although very lucrative, has had the same old blueprint for over 100 years. The saying goes, “If it ain’t broke, don’t fix it,” but Zamucen was up for the challenge.
“I decided to take an industry that no one had ever really disrupted, and I started franchising it with a new technology offering. I began to show people how to do it quickly and profitably in a new franchised system.” Zamucen explains.
Zamucen launched his company, Best Option Restoration, a disaster cleanup franchise, in 2016. He, along with his company, became leaders in the industry almost instantaneously. As a national franchise, the company earned a strong reputation in the variety of communities it represents.
“I saw the big players in the industry doing well, but they left so much meat on the bone,” he explains. “I knew Best Option Restoration could be the best in terms of professionalism, the efficiency and speed in which we do the job, and how we present ourselves. I knew our approach would prove our trustworthiness and reliability.”
What sets Best Option apart is the revolutionizing introduction of thermal technology to quickly and efficiently address moisture problems in the home with heat and forces evaporation in a controlled area. This speeds up the restoration process by more than half the time compared to your average restoration company, which may estimate a 7 to 10-day turnaround.
“Because we’re using thermal technology and controlling our environment, it’s not a guessing game. We can tell you exactly when we’ll be out of there,” Zamucen explains. “Nowadays, people want speedy service and things done yesterday. We have built a reliable system that provides the best and fastest timelines you can have in restoration.”
Not only does Zamucen pride himself in his company’s innovative attitude and efforts, but he’s also extremely passionate about professionalism and presentation. He believes that when you’re wearing the Best Option Restoration logo, it’s imperative to look the part and present yourself in a respectable manner. This means clean, unwrinkled clothing, neat head, and facial hair, complemented by a friendly demeanor.
“When you walk up to somebody’s house, how you present yourself, what you’re wearing, and how you speak dictates whether the client will trust you and want you to work on their house,” Zamucen says. “Anyone can be an expert in this field, but those who present themselves the best will win.”
Best Option Restoration, under Nick-Anthony Zamucen’s leadership, highlights the significance of reliability, trustworthiness, and reputation. The company has not only disrupted the industry but has set a benchmark for speed and efficiency. As the franchise grows, it’s clear that trust, reliability, and reputation will always be the cornerstones of lasting success.
