Opinions expressed by Digital Journal contributors are their own.
What if there was an alternative to today’s legacy email service providers? What if this alternative solved many of the business email account challenges organizations face today, including ensuring emails reach their intended recipients’ inboxes, solving the frustration of having to go through forced 2-factor authentication and removing spam? Meet Bare Metal Email. This game-changing alternative is the solution businesses seek in creating business emails, but until now, they likely didn’t know it existed.
Inspiration for Business
Bare Metal Email’s (BME) journey began with a background in big data, where the question of email delivery became a pressing concern for successful companies. The crucial question was not merely how to send emails but how to ensure they reach the right inbox. BME embarked on a mission to address this issue comprehensively and with integrity.
One of the core principles guiding BME is the removal of spammers from their network. They believe that there are numerous legitimate businesses struggling with email deliverability issues despite adhering to the rules. BME aims to support these businesses and make email delivery a seamless process.

Addressing Customer Frustration
One major source of frustration for many business clients is the forced 2-factor authentication of accounts by cell phones imposed by Microsoft and Google. BME takes a different approach, offering alternative and superior methods for account security and management. This user-centric approach ensures that legitimate businesses don’t suffer from unnecessary hurdles. This allows them to focus on their core operations rather than dealing with account access issues caused by algorithmic decisions.
The Six Layers of Email Deliverability
BME’s approach to email deliverability revolves around the concept of six layers:
- The Network Layer: This encompasses their network, ensuring it is free from blocks and spammers that could harm their reputation.
- The IP Layer: BME manages their IP addresses, maintaining a clean reputation and avoiding any blocks.
- The Domain Layer: They monitor customer domains for potential blocks, ensuring emails can be sent without hindrance.
- The ESP Layer: BME checks the recipient’s email service provider for specific blocks or issues, ensuring inbox placement.
- The Heuristic Layer: Here, AI or algorithms analyze email content to detect problematic keywords or issues that may hinder delivery.
- The HTML Layer: BME focuses on the structural integrity of emails at the code level, ensuring authentication methods are activated, and no bad hyperlinks are present.

What Sets Them Apart
BME stands out from competitors like Microsoft Outlook and Google’s Gmail in several key ways:
- Maintaining Clean IP Ranges: BME ensures their IP ranges remain clean, preventing blacklistings due to spamming activities reported by their blacklist partners.
- Rapid Removal of Problematic Senders: They swiftly remove problematic email senders, maintaining the integrity of their network ranges and IP addresses.
- Dedicated IP Model: BME offers dedicated IPs to clients, avoiding the pitfalls of shared IP business models.
- Exceptional Customer Support: BME actively communicates with blacklist providers and major ESPs to resolve deliverability issues on behalf of their clients.
The Future of Bare Metal Email
BME has no intention of replacing the convenience offered by giants like Google and Microsoft. Instead, they aim to be the serious alternative for business email, focusing on deliverability as their competitive edge. If you’re seeking the best business email deliverability as a critical function, Bare Metal Email is the alternative you’ve been waiting for.
