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In many families, a diamond jewelry collection is a treasured heirloom passed down from one generation to the next. A piece of fine jewelry is not only beautiful, but also a sentimental item that evokes fond memories while creating new ones.
Growing up, Prerna Chandna, the founder of Ayka Jewels, admired her mother’s carefully curated collection of diamond jewelry.
“Each piece wasn’t just an accessory: it was a source of confidence, an extension of her style, and a symbol of the legacy she was building for her daughters. For her, diamonds weren’t just about status; they were about self-expression and the joy of passing down something timeless,” Prerna says.
Prerna has infused Ayka Jewels with the same passion her mother had for her diamond jewelry, creating stunning pieces that are accessible to everyone, proving luxury doesn’t need to come with a lux price tag.
Lab grown diamonds: A sparkling legacy
The ethical concerns, exorbitant prices, and harsh realities of the diamond industry always made Prerna hesitant when it came to creating her own personal collection of fine jewelry. While shopping for her sister’s wedding, Prerna discovered a solution: lab-grown diamonds that were a beautiful and sustainable alternative. Lab-grown diamonds were supposed to be the more affordable option, but their prices were still surprisingly inflated.
“And that’s when the idea for Ayka was born. I wanted to build a brand that makes luxury more accessible without cutting any corners. No crazy markups, no middlemen, just timeless jewelry that you can be proud of, that feels honest and meaningful,” says Prerna.
Ayka Jewels operates exclusively online and works directly with manufacturers to create high-quality lab-grown diamond jewelry at affordable prices without compromising quality or design. They have eliminated the overhead costs and the middlemen associated with brick-and-mortar stores.This enables them to offer its jewelry at prices 30-40% lower than traditional retailers, which means consumers often don’t have to compromise on the size of the center stone and can often upgrade to a bigger one.
Ayka Jewels also offers a price match guarantee. If a customer finds an identical item at another Canadian retailer for a lower price, they will match it. Ensuring the best low prices is part of Ayka’s commitment to giving its customers the excellent services they deserve. The jewelry also has a lifetime manufacturing warranty, a 90-day return policy, and complimentary insured express shipping for all orders.
Curated catalog of fine jewelry
For the discerning customer looking for ethical, beautiful diamond jewelry, Ayka Jewels has a curated catalog of fine jewelry from which to choose. The selections include classic solitaire engagement rings, intricate vintage designs, and elegant floral pieces.
Ayka also has a free bespoke ring and jewelry design service. A customer can book a virtual consultation where they can share their vision. The design will then be generated by computer, and the customer can ask for changes until they are completely satisfied with the final version of their design.
Creating diamond rings for women at accessible prices is the fulfillment of Prerna’s dream and a reflection of the passion for jewelry she inherited from her mother.
“My mission is simple: to make precious, generational diamond jewelry accessible to everyone. Because luxury shouldn’t be out of reach: it should be a part of your legacy,” says Prerna.
