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Accenture and Microsoft form group for new customer engagement

The new venture will provide joint products and services built on Microsoft cloud, with the aim of providing services for clients to engage customers in new ways and to create new products and services, focused on digital transformation using the cloud.

The partnership is a natural fit, given how many times Microsoft and Accenture have collaborated previously, such as offering cyberdefense solutions and building a digital identification network using blockchain.

The focus will be on how the user experience is developed and presented, as well as with analytics, artificial intelligence, security, and the Internet of Things. For new clients, the group will assist clients with migrating to Microsoft Azure and to optimize Microsoft business processes with Microsoft Dynamics 365 plus aiding collaboration with Microsoft 365.

In terms of how the companies complement each other, to date Accenture and Avanade have delivered some 35,000 Microsoft projects for more than 4,000 clients globally, including Carlsberg and Canada Mortgage and Housing Corporation in terms of digital transformation initiatives.

According to Accenture’s chief technology and innovation officer Paul Daugherty: “It brings Accenture’s broad industry experience and transformation skills together with Microsoft’s powerful digital technologies and Avanade’s specialization in the Microsoft ecosystem.”

He adds: “The demand for digital transformation, powered by the cloud, has never been greater. We are bringing the leading capabilities of our companies together to meet this demand and deliver innovation to our clients.”

As part of the new deal, Avanade, which is a joint venture between Accenture and Microsoft, will remain active and will, according to Redmond Mag, be “the technology platform expert and leading digital innovator on the Microsoft platform.”

In further Microsoft news, the company has announced an Azure partner expansion deal with TomTom, an Amsterdam-based technology company that builds mapping and navigation software.

Written By

Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news. Tim specializes in science, technology, environmental, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.

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