Here is what we have so far.
Bud Light just released a 16-second teaser of their “Up For Whatever” commercial. In it, a bearded man accepts a Bud Light from one of the bartenders and finds out that he gets to run through a giant PacMan maze.
According to SuperBowl-Commercials.org, Bud Light plans on releasing a minute-long extravaganza.
Super Bowl commercial newcomer Wix.com also released some teaser ads before the big game. They created a campaign for their #ItsThatEasy hashtag to promote their website building platform.
The ads feature former NFL players like Emmitt Smith, Brett Favre, Terrell Owens, Larry Allen and Franco Smith. The players moved on to a new, fictional career, and the guys are using Wix.com’s services to create websites for their businesses.
Emmitt Smith uses his Dancing With The Stars background to open a line dancing club. Brett Favre creates a charcuterie business. Terrell Owens starts a cooking show. Franco Harris becomes a party thrower and jumps out of people’s cakes.
Of course Wix.com had to get in on the act. They actually created a real website to promote Larry Allen’s pro towing business.
Toyota also decided to incorporate retired NFL football players in their teaser. They released a three-minute video of the players talking about making bold choices and being great dads to their kids.
In their ad, the car company will promote their “Bold New Camry” by tying it in with the bold choices dads make everyday.
Automaker Lexus decided to release a full-length commercial. This spot, called “Make Some Noise” promotes the brand’s newly released NX Turbo & Hybrid.
BMW also released one of their ads involving their first ever electric car. There is some speculation that they will release another one that involves the Big Game.
The Super Bowl wouldn’t be complete without a Mercedes Benz ad. This year, they decided to put their twist on the Tortoise and the Hare story, dubbing it the “Big Race.”
In their teasers, former NFL wide receiver Jerry Rice asks people who they think will win the “Big Race.” Their goal is to get viewers to tweet what they think the outcome will be for a chance to win a Mercedes-Benz Big Race Viewing Party.
If you’re not excited by what you see so far, keep in mind that we still have less than two weeks to go until the big game.
Here is a list of companies to watch out for:
Pepsi
WeatherTech
Eat24
Dove’s Men+Care
