Opinions expressed by Digital Journal contributors are their own.
There are nearly 60,000 PR companies in the US alone. Many offer opportunities for companies to up their game in the public eye, gain kudos and attract new customers. However, when a company has suffered reputational damage, choosing a PR operator in crisis management can become an additional nightmare.
Navigating a reputational crisis demands a strategic approach and swift action. Effective PR companies offer not just damage control but a complete overhaul of a brand’s public perception. They employ a variety of tactics, including media relations, digital marketing, and community engagement, to rebuild trust and credibility. The process involves meticulous planning, consistent communication, and leveraging positive narratives to overshadow the negative.
One PR firm that stands out in this domain is Full Stack Clarity (FSC), founded by Yousif Yalda. According to Yalda, rescuing a reputation, whether for an influencer, a public figure, a conglomerate, or a small-scale family business, can be highly difficult work. Yalda offers critical strategies that a business needs to consider how it can emerge from bad internet links which are threatening to sink its reputation. As a leading reputation management company with over a decade’s experience, FSC’s team offers to do a deep dive for a client to discover the pain points and reputational harm that must be dealt with.
In dealing with clients including A-list celebrities, politicians, doctors, lawyers, bankers and other industry leaders, FSC offers a highly tailored approach based on their client’s needs. The team’s multi-strategy approach utilizes appeals based on empathy, financial incentives, and legal recourse. Simultaneously, an effective Search Engine Optimization (SEO) strategy can counter negative attention with honest, accurate, and positive representation for a client.
Yalda believes that a business reputation can be salvaged within a six-week time frame as long as the client is willing to adopt a reputation recovery action plan, to be upfront and even engage with the media. He recommends clients to look at what they are doing in a positive aspect and to utilize that as an opportunity for a bit of free PR. The more active they are on the internet, the more likely that a business will be seen in a better light.
Since its founding, Full Stack Clarity has worked with dozens of individuals and companies, removing a remarkable 1.7 million ‘bad links’.
“You don’t want to be addressing sensitive matters three, five or even ten-plus years from now,” he said.
“You’ve worked too hard to be penalized over accusations. Everyone deserves a second chance. You could be doing great things, but without concrete proof of that floating on the web, people will only find negative articles,” concluded Yalda.
