Connect with us

Hi, what are you looking for?

Digital Journal

Karrie Van Belle

Karrie Van Belle currently operates as a consultant in her field of marketing and communications with a focus on fractional CMO support and strategic advisory work on brand, marketing, corporate communications and digital transformation best practices. Her company is Red Thread Junction. Karrie most recently held the role of Chief Marketing & Innovation Officer at AGF Investments Inc. With over 25 years experience in marketing and communications, Karrie promotes innovation in marketing, with expertise across multiple disciplines from traditional advertising to social media and public relations to market research and analytics as well as product strategy. Karrie is a member of Digital Journal's Insight Forum.

Want to write for Digital Journal? Apply to join the Insight Forum

Karrie Van Belle

Karrie Van Belle

Business

When AI joins a comms and marketing team: Rethinking roles, not replacing people

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to build it,...

Karrie Van BelleMay 6, 2025

Strategic marketing

Strategic marketing

Business

Stop chasing deliverables — why marketing needs a strategy-first approach

Marketing isn’t just about tactics or campaigns — it’s about aligning every effort with strategy to drive real, sustainable business results.

Karrie Van BelleFebruary 19, 2025

Marketing team

Marketing team

Business

How B2B businesses should structure communications and marketing in the era of AI

AI alone won’t fix your marketing — the case for smarter team structures

Karrie Van BelleJanuary 13, 2025

Boardroom

Boardroom

Business

Own your message, or someone else will

In today’s fast-moving digital world, controlling your company’s message isn’t just a nice-to-have—it’s essential for survival.

Karrie Van BelleNovember 29, 2024

More Posts