Digital Journal

David Potter

David Potter is an experienced tech marketing leader with a proven ability to build customer-focused programs that deliver business results, David has worked with large and small companies to make complex digital concepts accessible and actionable. David is a member of Digital Journal's Insight Forum.

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Tech & Science

What to expect with bug fixes and maintenance once your app launches

Many people think the app development process stops when your app launches. Unfortunately, that is not usually the case.

David PotterMarch 1, 2022

Tech & Science

Using behavioural science to deeply understand your users

Dr. Michael Barbera says a company that wants a digital product, app, or software, should ask itself two questions in the planning and testing...

David PotterFebruary 24, 2022

Tech & Science

Leveraging the Hook Model to drive engagement in a post-pandemic, app-saturated world

While every company may be a tech company now, the leader are those who understand how to hook their users.

David PotterFebruary 17, 2022

Tech & Science

How human-centered design can transform digital product development

Human-centered design is a methodology that draws on insights from the users about a product, service, or space.

David PotterFebruary 14, 2022

Vog Toronto App Developers is a creative development company that builds custom software applications for iOS, Android, and Web.

Tech & Science

Business needs drive increased demand for custom software development and mobile apps

Increasingly, mobile apps are the answer to business needs that range from customer engagement and retention to sales, business development and internal operations.

David PotterOctober 20, 2021

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