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Alex Morton

Citizen based in Island of Ikaria, Greece. Joined on Jun 16, 2012

About

Alex Morton lives with his wife between the coast of British Columbia, Canada, and a small Greek island, where he writes, grows olives, raises sheep, and tries to swim most days.
But his life wasn’t always so bucolic. He spent many years in the tech industry in Silicon Valley where the clock ticks faster than anywhere else in the world. His first job in the computer industry was as vice president of Borland International, a software company that took off like a skyrocket. He marketed Turbo Pascal, the first Pascal compiler to ever sell millions of copies, and conceived, branded and marketed Sidekick, a product that also sold millions of copies.
In the years he spent in the tech industry, he never had a title below that of vice president, and was often president or director. He’s still not sure why.
Following Borland, as president of Amber Systems, he conceived and brought to market a product called HomeBase, that was a PC Magazine Product of the Year.
Alex worked with companies involved in technologies as diverse as fingerprint sensors and spreadsheet addons. He was also senior vice president of an accounting software company, and one of the founders of a company that built some of the foundation software for speech recognition.
In the course of his tech career, in 1993, Alex Morton founded a computer mouse company that produced a mouse in the shape of a sports car, called the MotorMouse. Under license from the companies, Motormouse was available as either a 1984 Corvette, or a Lamborghini Countach. The Motormouse is now a collector’s item.
Out of his tech industry days came the collection, Annamaria and the King of Severance. One of the stories on his site, Sex, Drugs and Unix, is from that collection.
Alex has written for many magazines, including some of the world’s leading sailing magazines. Stories from a series for Pacific Yachting can be found at his blog. www.sailblogs.com/member/voyageswithrosie.
He claims that he never really understood the art of fiction until he began writing business plans for tech startups.

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