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Michael Krebs

Digital Journalist based in Union County, New Jersey, United States. Joined on Feb 21, 2009
Expertise in Government, General business news & info, Internet, Social media, Politics

News

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Op-Ed: Why I can't support an NFL so far removed from societal decency

In the wake of Michael Vick's appointment to the New York Jets, the support for Vick — and those deemed worse than Vick — places the NFL outside the perimeter of societal decency and common respect.

Anti-Vick voices grow, as petition to ban Jets QB gains footing

The decision by the New York Jets to sign Michael Vick is being met with resistance, as Vick's animal cruelty past is coming back to the surface.

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.

Group puts women's rights front and center in condom purchases Special

In an interview with the Lovability Movement's Navriti Sood, the issue of empowering women on condom purchases underscored the need for better packaging and for more comfortable retail environments.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.

'Kick Out Vick' advocacy campaign protests Jets on Vick

New York - With the announcement over the weekend that Michael Vick has been signed to the New York Jets, a social media advocacy campaign was launched in an effort to remove Vick from the Jets roster.

Therapeutic Solutions notes social media marketing possibilities Special

Merrick - Social media methodologies and marketing strategies in preventative medicine proved their value in an interview with Jamie Rockwin, president of Therapeutic Solutions Physical Therapy.

Op-Ed: An open letter to Woody Johnson on signing Michael Vick

New York - An open letter addressed to Woody Johnson, owner of the New York Jets, on having signed Michael Vick to the quarterback position.

On mounting privacy concerns, WhatsApp CEO defends acquisition

As the FTC begins reviewing the results of Facebook's proposed WhatsApp acquisition, WhatsApp CEO Jan Koum claimed privacy concerns in the resulting acquisition are "inaccurate and careless."

Op-Ed: The November midterm elections may be about more than Obamacare

The November midterm elections are shaping up to be a referendum on Obamacare in the congressional races — however, in the gubernatorial and state legislature contests, the election may be about something else entirely.

'March Madness' to deliver largest ad dollar draw in its history

The 2014 NCAA post-season "March Madness" is upon us, and this year's nearly three-week tournament will likely be the biggest yet in terms of advertising revenue.

Op-Ed: Florida's special election could be a predictor of the midterms

Florida's 13th congressional district held a special election last week, and its results may offer a tea-leaf reading on the upcoming midterm elections.

Op-Ed: To understand the Crimea crisis, just change the nation states

What if: the Ukraine was Texas, Crimea was Louisiana, Europe was Mexico, the United States was South America, and Russia was the United States? Would you meddle? Would you understand?

Op-Ed: President Obama's appearance on 'Between Two Ferns' was a success

Whether or not you agree with the policies of the Obama administration, it appears that the president's appearance on Funny Or Die's "Between Two Ferns" earlier this week has met with his marketing objective.

Op-Ed: Oscars event delivers two social media case studies

In the days following the Academy Awards, two social media case studies emerged thanks to Ellen Degeneres' "selfie" and to John Travolta's "Adele Dazeem."

Content marketers continue to look to Hollywood for inspiration

Entertainment marketers - and movie marketers in particular - are leading the way in content marketing strategies, demonstrating what can be accomplished with "compelling narratives."

Op-Ed: With Facebook policies in mind, mobile messaging privacy matters

The mobile messaging market made headlines this week after Facebook agreed to acquire WhatsApp for a staggering $19 billion - however, there may be considerable privacy and security issues at stake.

Is the Facebook WhatsApp buy about defense in emerging markets?

Facebook's $19 billion acquisition of WhatsApp appears to be a defensive move among teen users and the broader mobile environment, but is it really about international and emerging markets?

With ad budgets growing, new video advertising association formed

With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.
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