In Canada, Dell markets and sells its products and services to Small and Medium Business (SMB) organizations that are defined as having between 25 and 500 employees.
The available Dell portfolio includes Storage, Server, Networking, Software, Peripherals and Services.
Sales to all SMBs are conducted through a certified partner channel or for the 300 to 500 employee segment, through direct sales. All customers can choose either direct or partner Sales relationships.
Dell also employs pre-sales to qualify SMBs, and while the company sells to all verticals, it specializes in retail, financial services, health care, oil & gas and digital content.