Every so often I see an article by some well-meaning academic about solving the world’s problems. This thing is called "Hacking the Human Brain Can Save Civilization" on Bloomberg. Yeah, I know- “What civilization?” Must be around here somewhere.
Political advertising is a content-rich practice; however, President Obama and Republican presidential candidate Mitt Romney continue deploying short-form executions for equally important long-form narratives.
With short-form social media environments truncating consumer attention spans and editorial staffs at news outlets in decline, long-form content marketing is filling a vacuum and preserving the public trust.
This article isn’t going to be full of awe and praise for the world’s self-proclaimed thought leaders. You may have also guessed there’s a reason for that. I’ve been researching “thought leadership”, and the more I see, the more I despise.