Email
Password
Remember meForgot password?
    Log in with Twitter

social media marketing News

Americans explode Internet: Social media marketing taking notice

Since 2000, the Pew Research Center has been conducting a study to view how Internet access has impacted on American society. The survey specifically documents how the Internet has evolved to become a fundamental part of living life every day.

Small Business Marketing: How to get the most from a small budget

Small business owners already have plenty to worry about in today's economy and spending hard-earned dollars on marketing is difficult, but with the right strategies, finding new customers doesn't have to be expensive.

Social Media Marketing: Improved Facebook Page equals more profit

The internet has changed business as the public no longer needs a phone book to find what they need. Online stores are making billions world wide and business owners must change the way they think to succeed.

Feacebook reveals user data to a handful of advertising partners

Facebook has access to a wealth of information about its user base, but until recently only a restricted view of that information has been available to advertisers on Facebook’s platform.

Op-Ed: 5 social media tips for small business

Small business owners are increasingly leveraging social media as a promotion and sales tool. A recent LinkedIn study showed that 81 percent of small to mid-sized businesses are using social media, but how many are using it effectively?

A new study reveals why most brands fail on Twitter

Twitter is a powerful social media platform, with more than 284 million monthly active users, and more than 500 million tweets sent every day.

Social media influence not helping small business in America

Social media has effected the way small business goes about attracting new customers and keeping in touch with regulars, but according to reports, it might all be for nothing and could actually hurt the bottom dollar over a period of time.

Review: Effective eBook on how to engage solidly social media audiences Special

Social media networking is one of the most common activities people use informally or formally nowadays to carry out their day-to-day activities. Tons of guides and how-tos are available on how to succeed on social channels today on the web.

Look, listen, leap: Social Media World Forum North America 2014 Special

New York - Look, listen, leap for the marketing win: Social Media World Forum North America 2014 (#SMWF) conference highlighted the importance of listening, data gathering and analysis to enable business opportunities.

Op-Ed: Stop wasting time! Turn your social media posts into real traffic

As you work up to high-concept, artistic, “Big Brand” content, take time to create the ground level content that will convert your social media traffic into REAL traffic.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Therapeutic Solutions notes social media marketing possibilities Special

Merrick - Social media methodologies and marketing strategies in preventative medicine proved their value in an interview with Jamie Rockwin, president of Therapeutic Solutions Physical Therapy.

Op-Ed: Staying current with your small business social media

Staying current is important in all facets of business. As a small business owner you want your customers to know that you are keeping up to date through all you do, including social media.

On mounting privacy concerns, WhatsApp CEO defends acquisition

As the FTC begins reviewing the results of Facebook's proposed WhatsApp acquisition, WhatsApp CEO Jan Koum claimed privacy concerns in the resulting acquisition are "inaccurate and careless."

Keeping brick and mortar retail relevant

Atlanta - The American Customer Satisfaction Index for 2013 is out and there are some mixed messages for the retail sectors. For the first time since 2001, customer satisfaction within the Internet Retail categories have fallen almost 5 percent.

Content marketers continue to look to Hollywood for inspiration

Entertainment marketers - and movie marketers in particular - are leading the way in content marketing strategies, demonstrating what can be accomplished with "compelling narratives."

Op-Ed: With Facebook policies in mind, mobile messaging privacy matters

The mobile messaging market made headlines this week after Facebook agreed to acquire WhatsApp for a staggering $19 billion - however, there may be considerable privacy and security issues at stake.

Is the Facebook WhatsApp buy about defense in emerging markets?

Facebook's $19 billion acquisition of WhatsApp appears to be a defensive move among teen users and the broader mobile environment, but is it really about international and emerging markets?

With ad budgets growing, new video advertising association formed

With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.

Op-Ed: Social media on-the-go for the small business owner

As a small business owner you're always on the go. Off to meetings, networking events and just keeping your business running. You need the tools to keep up with your social media while you're on the move.

With data breaches hitting SnapChat, a new rival emerges in Wickr

As security issues continue to plague the SnapChat mobile photo sharing application, a rival service appears ready to exploit the weakness.

Op-Ed: Another active week in content marketing and social media circles

New York - Business activity in social media and content marketing proved active this week, with Twitter hinting at delivering on its promises; forward-looking trends in video emerging; and LinkedIn stepping into a legitimacy question.

Study released by LinkedIn showcases SMB usage of social media

In a new study released by LinkedIn's marketing solutions division, the forward-look on SMB marketers points to confidence in the coming year and a broader adoption of social media marketing strategies.

LinkedIn declining while pulling back services, moderating users

After reporting a disappointing outlook in its Q4 2013 earnings call, and while executing a pullback in its services, LinkedIn remains under pressure to prove its platform against notable competitors.

Twitter testing broad new profile design ahead of investor event

Ahead of its presentation at the Goldman Sachs Technology and Internet Conference on Thursday, Twitter has begun rolling out an image oriented profile redesign.

With video consumption booming, content marketers take notice

As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.

Twitter study yields 50 top thought leaders influencing marketers

In a study released by DNN and Leadtail, the retweets of mid-size marketers were analyzed to determine the Twitter handles of greatest influence to them.

Twitter announces visualization coverage for Sochi Olympics

As the 2014 Olympic games kick off in Sochi this weekend, Twitter has launched a series of methods for visualizing the Olympics across the social media platform.

With new features coming, investors remain split on Twitter

After the company issued its first earnings report on Wednesday, coming off a record high quarter and announcing new features on the horizon, financial analysts remain split on Twitter's value.

Twitter begins not-so-quietly hiring for its commerce platform

As rumors continued to circulate on Twitter's plans for a commerce service, the company has begun quietly seeking staff to help market its new platform.
  1 2 3 Next»

Set up a news alert for

social media marketing


social media marketing Image

Ian Johnson  Director of Six Degrees (Six Degrees is the conference producer/organizer for the Socia...
Ian Johnson, Director of Six Degrees (Six Degrees is the conference producer/organizer for the Social Media World Forum North America)
Will McInnes  CMO of Brandwatch during his keynote speech at #SMWF
Will McInnes, CMO of Brandwatch during his keynote speech at #SMWF
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
Social media word bubble
Social media word bubble
Sofiaperesoa
Panelists at Social Media World Forum  N. America (Day 1- 5/28/14)
Panelists at Social Media World Forum, N. America (Day 1- 5/28/14)
The crowd was hungry for food and knowledge at Search and Social Rank Symposium Five in Toronto
The crowd was hungry for food and knowledge at Search and Social Rank Symposium Five in Toronto
LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
Panelists at Social Media World Forum  N. America (Day 2- 5/29/14)
Panelists at Social Media World Forum, N. America (Day 2- 5/29/14)