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Content marketers continue to look to Hollywood for inspiration

Entertainment marketers - and movie marketers in particular - are leading the way in content marketing strategies, demonstrating what can be accomplished with "compelling narratives."

Review: 'Anchorman 2' is one 'Anchorman' too many Special

Embarking on a new chapter in the Ron Burgundy story might not seem like much of a gamble on the surface. After all, the first film has achieved cult status, becoming an oft-quoted favourite amongst comedy fans.

Anchorman Ron Burgundy gets his own Ben & Jerry's flavor

Ben & Jerry's has debuted 'Scotchy Scotch Scotch', its newest flavor of ice cream celebrating Ron Burgundy, America's favorite fictional news anchor. And of course, his favorite drink.

'Anchorman' Ron Burgundy to write memoir

San Diego - 'Anchorman' Ron Burgundy, the alter-ego of comedic actor Will Ferrell, is set to release his memoir this November titled "Let Me Off At The Top: My Classy Life and Other Musings."

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