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programmatic News

Op-Ed: Valuable insights from the Verizon-AOL deal

The recently-announced acquisition of AOL by Verizon continues to send ripples across the marketing world. Day in and day out, industry observers continue to analyze the deal and share their thoughts through the media.

Jivox IQ update introduces new dynamic canvas technology Special

Jivox, a company focused in data-driven advertising solutions across screens, has announced some major product upgrades to its Jivox IQ platform.

Op-Ed: Programmatic buying making a push towards TV's spotlight

As its main purpose, technology serves to make our lives easier, performing tasks in a systematic manner that no person ever could.

Programmatic isn’t just for advertising, but for online content

Programmatic is quickly becoming the new norm in the advertising industry. In fact, programmatic buying has grown by 20 percent in the past six months alone — an unprecedented increase that shines light on the technology's promise and success.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.
 

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Jivox s dynamic ad technology is used to automatically detect the local weather condition and change...
Jivox's dynamic ad technology is used to automatically detect the local weather condition and change the message.
Jivox s dynamic ad technology is used to automatically detect the local weather condition and change...
Jivox's dynamic ad technology is used to automatically detect the local weather condition and change the message.

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