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product endorsements News

Do celebrity drug endorsements work?

New research reveals the common practice of using celebrity-endorsed drug adverts to offer treatments more credibility does not influence doctors when it comes to prescribing or strongly influencing consumers when they visit drug stores.

Pepsi drops Grammy-winner Lil Wayne over Emmett Till lyric outcry

Pepsi-Cola of North America severed ties with rapper Lil Wayne Friday after the rapper made a crude reference to 14-year-old slain civil rights martyr Emmett Till in a song.

Manny Pacquiao adds Hennessy to growing endorsement clientele

Manny Pacquiao has just inked a multi-million dollar endorsement contract with Jas Hennessy and Company, the world's number one producer of Cognac with headquarters in Cognac, France.
 

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