The meat processing industry is fighting back in defense of the reputation of lean, finely textured beef, better known by the less endearing term of "pink slime." State governors have come up with the alternative name of "Dude, it's beef."
As the clash over 'pink slime' continues, some meat producers asked the U.S. Dept. of Agriculture for the ability to label packages of beef treated with ammonia, also known as lean finely textured beef (LFTB) or "pink slime".
Des Moines -
Iowa Gov. Terry Branstad has called for a a congressional investigation to determine who is behind what he dubs the pink slime "smear campaign" that is maligning the good name of healthy ammonia-treated finely textured beef.
Ground beef processor AFA Foods filed for bankruptcy protection on Monday, citing negative media publicity over "pink slime," the ammonia-treated beef filler which the company sells as finely textured beef.
Wendy's has decided to publicly share the company's view on the controversial "pink slime".
On Friday the fast food chain ran full-page ads claiming the chain has never used this filler in its beef products and has no intentions to ever do so.
As the fury over the practice of adding 'pink slime' to ground beef continues, news has emerged that several major retail grocery carriers are banning the sale of any ground beef containing the meat byproduct in their stores.
An ABC News report interviewed a former United States Department of Agriculture scientist who knows almost three-quarters of American ground beef contain "pink slime," beef trimmings that once were only used in dog food.
McDonald's has announced the fast food chain will no longer be using ammonia treated beef in its hamburgers.
A controversial ingredient, the meat in question is inferior trimmings prone to contamination and treated with ammonium hydroxide.