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New working group to explore the use of blockchain in digital ads

The Interactive Advertising Bureau (IAB) has set up a Blockchain Working Group, bringing the technology a step closer to widespread use in marketing. The blockchain's transparent nature could help control the flood of ad fraud in the industry.

Vivaldi CEO attacks Google for 'evil' monopoly over online ads

Vivaldi CEO Jon von Tetzchner has penned an attack on Google's alleged "misuse of power" online. In a sharply written blog post, he explained how Google appeared to cancel Vivaldi's ad campaigns after he spoke out about its data collection policies.

Facebook to bombard 1.2 billion Messenger users with gigantic ads

Facebook has announced it is commencing the global rollout of Messenger adverts. Facebook has previously left Messenger out of its ad network but now the potential revenue to be made from its 1.2 billion users has proved irresistible.

Google confirms that Chrome is getting a built-in ad blocker

Google has announced significant changes to its approach to online advertising. Confirming previous rumours, it has said it will enable automatic ad blocking in Chrome next year. It will also withdraw its own ads from sites that use them irresponsibly.
 

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