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native advertising News

Infomercials, advertorials, and native advertising

As well as traditional advertisements which clearly indicate they are such the advertising industry has used other formats that make it less obvious that they are promoting their products.

SqueezeCMM adds B2B native advertising lead-gen tracking module Commissioned

SqueezeCMM announced today a new module that will allow B2B marketers to track lead-generation and conversion from native ads.

Is native advertising here to stay?

For 160 years, Reuters has been the standard bearer in journalism and news publishing. What if you discovered that the news wire service ventured into the world of native advertising, otherwise known as sponsored content?

Can the editorial team also write sponsored content? Commissioned

Is sponsored content jeopardizing a publication's integrity? Or this trend a trusted revenue source for news outlets across the world?

How news outlets can innovate beyond native advertising Special

Toronto - At a recent talk by the Canadian Journalism Foundation on native advertising, the heads of Canada's major news outlets were caught off-guard by one question: are any of them doing anything truly innovative?

Editors discuss native advertising: will it save journalism? Special

Toronto - Is native advertising the saviour of the journalism industry? Or are newsrooms selling out as paid-for editorial content becomes harder to distinguish from independent journalism?

Can native advertising keep WWE Network afloat for now?

World Wrestling Entertainment finds itself down on the mat today when it comes to the WWE Network. But don't expect a submission just yet.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.

Op-Ed: Another active week in content marketing and social media circles

New York - Business activity in social media and content marketing proved active this week, with Twitter hinting at delivering on its promises; forward-looking trends in video emerging; and LinkedIn stepping into a legitimacy question.

LinkedIn declining while pulling back services, moderating users

After reporting a disappointing outlook in its Q4 2013 earnings call, and while executing a pullback in its services, LinkedIn remains under pressure to prove its platform against notable competitors.

With video consumption booming, content marketers take notice

As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.

GE Capital and Slate win Midas Award for content marketing effort

In 2013, GE Capital partnered with Slate to create the "Roadshow For Growth," and the long-form content strategy and tour was recently recognized with a Midas Award.

Airpush making native advertising more accessible for mobile

Native advertising is quickly becoming the hottest thing in the advertising industry today. But until now, the native advertising space hasn't been evenly accessible to everyone seeking to share in its potential riches.

New magazine is launched for content marketers

Content marketing, the rekindled marketing strategy trending spectacularly among digital media circles, is now a big enough topic to warrant a dedicated magazine.

Op-Ed: Content marketing executions require orientation beyond media

When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation.

Renaissance Hotels delivers native video experience on Slate

New York - Renaissance Hotels suggests we "live life to discover" in an exploratory native branded content video campaign that broke on Slate magazine on Tuesday.

Digital Journal announces Future of Media event, panel to debate role of branded content

Toronto - Digital Journal Inc. announced its next Future of Media event featuring some of the most influential leaders in media and branded content. The March 14, 2013 event will feature speakers from BuzzFeed, Digiday, Globe & Mail and /newsrooms.

Op-Ed: Content marketing's long-form narrative could work in politics

Political advertising is a content-rich practice; however, President Obama and Republican presidential candidate Mitt Romney continue deploying short-form executions for equally important long-form narratives.
 

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The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman ...
The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman, Vice President of Agency Strategy and Development for BuzzFeed; Josh Sternberg, reporter at digital media news outlet Digiday; Steve Ladurantaye, media reporter at the Globe & Mail; and Sabaa Quao, Chief Marketing Officer of Digital Journal Inc. and co-founder of /newsrooms
futureofmediaevents.com

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