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iPhone News

Tim Cook claims the $999 iPhone X is a 'value price, actually'

Apple CEO Tim Cook has publicly claimed the $999 iPhone X has a "value price" and said people are thinking about the cost in the wrong way. Cook suggested that most people will never pay the price tag upfront, instead buying the device on a monthly plan.

Apple launches iOS 11, bringing augmented reality to the masses

Apple has commenced the rollout of iOS 11, bringing its annual slew of new features to iPhones and iPads. The update includes the launch of ARKit, Apple's new augmented reality platform that will bring virtual world experiences to millions of people.

U.S. Senate has 'important questions' about Apple Face ID privacy

The U.S. Senate has sent Apple a list of questions about privacy concerns with Face ID on the iPhone X. Face ID unlocks the device using facial recognition but people are concerned about the privacy impact. One Senator said there are "important" issues.

Apple explains that awkward Face ID demo

Apple has explained why Face ID failed to work during the company's iPhone X event. The embarrassing on-stage incident was apparently caused by human error and was not a technical problem. The damage has already been done for the new feature though.

Op-Ed: Apple's iPhone event was really about making AR mainstream

Apple announced the iPhone X yesterday in a live event that ushered in several new features and devices. But if you thought the event was focused on hardware, you'd be mistaken. Apple was really setting the stage for the software platforms of the future.

Snap shares soar after Apple demoes the company's AR tech

Shares in social media company Snap spiked by 2 percent yesterday after Apple featured the company's app during its iPhone live event. Demonstrating how Snapchat's AR features run more smoothly on the iPhone X, Apple engineered excitement for the tech.

Apple launches Face ID with new iPhone X

Today’s Apple launch announced a number of big things for the technology giant. From wearables to AR, Apple’s Tim Cook had a lot of new technology to share with fans of the brand.

Apple publishes guidelines to help developers build great AR apps

Apple has published its first guidelines for augmented reality apps. They're meant to make it easier for developers to get started in AR, offering pointers to create compelling experiences. The company advises gradually introducing advanced features.

Google may have paid Apple $3 bn to remain iPhone's search engine

Apple won't say what the exact number is, but Google pays a substantial amount of money to Apple in order to remain the default search engine on iPhones and iPads.

Apple developing non-iPhone watch

Apple are apparently working on a non-iPhone Apple Watch, signalling a step into a wider field of consumer technology outside of the ubiquitous "i" range of products.

Apple moves away from iPod as it says goodbye to Nano and Shuffle

Apple has confirmed it is discontinuing production of the iPod Nano and iPod Shuffle. The devices were the company's last traditional music players, launched before the iPhone took centre stage. The decision leaves just the iOS-powered iPod Touch on sale.

Apple co-founder: iPhone deserves 'high in the extreme' price tag

Apple co-founder Steve Wozniak has admitted that the iPhone's price tag is "high in the extreme" but said he believes it represents Apple's commitment to quality. His comments come as anticipation builds for the iPhone 8, which may cost $1,000.

iPhone 8 delayed by weeks as Apple works 'feverishly' to fix bugs

Apple's in a state of "panic" as serious problems with the iPhone 8's new features threaten to postpone the device's launch. The company is now expected to launch the device up to a month later than expected as it fails to finish headline capabilities.

Apple could abandon Touch ID altogether on the iPhone 8

One of the most well-respected Apple analysts has claimed the iPhone 8 will not come with the embedded fingerprint sensor that has been a recurring feature of rumours and leaked reports. Apple was expected to place the Touch ID sensor under the glass.

Apple to ban apps from asking you to review them

Apple has changed its App Store rules to ban apps from pressuring you to review them. Products which display their own pop-up boxes asking you for ratings or reviews will no longer be accepted on Apple's platform. It is offering an official API instead.

Your older apps might not work on iOS 11

Apple's upcoming iOS 11 update adds several new features to improve your iPhone and enable new experiences. However, the release has another major change that could stop some of your apps from working. It's because Apple is abandoning 32-bit apps.

iOS 11 unveiled: New features coming to the iPhone this fall

Apple has unveiled iOS 11, the latest version of its mobile operating system to be released on the iPhone and iPad later in the year. It includes advanced new productivity features for the iPad and support for augmented reality, a major first for Apple.

iOS app developer earnings pass $70 billion mark

Apple has announced that developers have now earned over $70 billion from selling products through its iOS App Store. Mere days before it's due to host its 2017 developers conference, the company announced that downloads increased significantly last year.

Trump switches from Android to iPhone that has one app: Twitter

President Donald Trump made good use of Twitter in 2016, when he was running as a candidate for president of the United States. Up until two months ago, the president was using an Android phone to Tweet.

Google unveils new Assistant features, launches AI on the iPhone

Google has announced a bevy of new features coming to its Google Assistant AI. Besides new voice commands and more third-party integrations, the company is launching Assistant on Apple's iOS, stepping up the fight against Siri.

Badly burned New Hampshire man thanks Siri for saving his life

Wilmot - A man who was badly injured in an explosion is crediting the iPhone app Siri for saving his life. His hands were too badly burned to be able to dial 911 for assistance.

Apple blames iPhone 8 rumours for decline in handset sales

Apple posted its second annual decline in iPhone sales this week ahead of the release of the company's highly-anticipated 10th anniversary edition handset. Apple CEO Tim Cook suggested people are waiting for the new phone instead of buying older ones.

iPhone 8 will be two months late and face 'severe' supply issues

If you're planning to pick up a new iPhone before the holiday season you could be out of luck. Apple will start mass production of the hotly-anticipated iPhone 8 later than expected, causing massive supply issues that will stretch into 2018.

iPhone 8 to feature stainless steel and glass design

Apple is planning a major overhaul of the iPhone's design in recognition of the iconic smartphone's 10th anniversary. According to a report corroborated by multiple outlets, the highlights of the new design will be stainless steel sides and a glass back.

Report: Apple to axe another supplier, build its own power chips

Apple is said to have created a team of 80 engineers who are working to improve the iPhone's battery life by building a new dedicated power delivery chip. The part is expected to be ready next year and will replace existing modules sourced from the UK.

Apple faces lawsuit over 'Error 53' iPhone bricking scandal

Apple has been sued by Australia's consumer watchdog for allegedly deliberately bricking iPhones which had received screen repairs completed by third party repair shops. Affected devices were left displaying the infamous "Error 53" warning indefinitely.

Apple's Siri could get iMessage integration in iOS 11

Apple could expand Siri with new intelligent features in this year's iOS 11 update, according to a report today. The company is planning to add iMessage integration for the first time, letting Siri help you write texts by offering predictive suggestions.

Boy, four, uses collapsed mom's iPhone, tells Siri he needs help

Kenley - London police released the audio tape of a four-year-old boy telling an emergency operator his mother was dead. The boy managed to unlock his mother’s iPhone and told Siri he needed help. Help arrived and the unconscious woman was revived.

Op-Ed: Apple's new Red iPhone may not be 'Red' in China

This week Apple launched the iPhone 7, without much in the way of new innovations, although one edition comes in a striking red color and a promise to give a contribution to AIDS/HIV charities. The new model will be available worldwide, but not in China.

Apple's new red iPhone shows how boring smartphones have become

A plague has infected the modern smartphone industry: monotony. Take a stroll through the aisles of a mobile-phone retailer and you'll see an endless stream of brushed aluminum, gleaming glass, and muted shades of gold and silver.
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Official press images of Apple s iOS 10  announced 13/06/2016
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