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Facebook ads still better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”

Facebook's Conversion Lift can now compare ad effectiveness

Facebook's ad-performance-tracking tool Conversion Lift now has a new set of features. A new feature allows advertisers to compare multiple ads and see which performs best.

Everything you need to know about global Facebook-ad performance

Facebook is leading the pack when it comes to ad efficacy, as studies tell us, but ad performance varies country to country.

Facebook is releasing a new TV ad in the U.S.

Facebook is launching an advertising campaign in the US, across TV, outdoor, cinema and online on Sunday that is aiming to get Americans to use its standalone app Messenger in more creative ways.

How ads will be following you around the Web, thanks to Facebook

Starting today, Facebook is rolling out a new ad technology designed to show you ads outside of Facebook, based on what the social network knows about you.

Ted Dhanik — Engage:BDR’s CEO on media buying vs. Facebook Special

Facebook upped the ante with its incorporation of hashtags, but another company isn't taking it lying down. Engage:BDR is a pretty well known company and has a lot to say about Facebook and how engage:BDR plans to keep ahead of the game.

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