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Dreamforce 2015: How Dell rebuilt its lead management process

San Francisco - Dell was on a mission to rebuild its lead management, and so it turned to Salesforce for help. “Dell had over-customized everything,” admitted Bryan Shaw, senior marketing manager for global CRM and lead management at Dell.

Battle of the September conferences, Inbound vs Dreamforce

A new feature from B2B News Network looks at what two major tech conferences, Inbound and Dreamforce, have to offer in the coming weeks.
 

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Bryan Shaw of Dell talks lead management at Dreamforce 2015 in San Francisco  Calif.
Bryan Shaw of Dell talks lead management at Dreamforce 2015 in San Francisco, Calif.
Brett Wilkins

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