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customer engagement News

Brick-and-mortar stores using sensors to track customer activity

Milwaukee - Brick-and-mortar retailers, regardless of size are picking up on new technologies to track their customers' activities while shopping so they can keep up with the likes of online giant, Amazon.

Interview: Transforming customer engagement for big-name brands Special

The digital challenge is about how companies can create a better customer experience. This means not focusing on the status quo. A leading digital transformation expert expands on this and provides other business lessons.

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