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Why businesses need a chief digital transformation officer

As businesses grapple with the complexities of digital transformation, some companies have decided a new C-level role is required to help direct digital operations. What does the role of the chief digital transformation officer involve?

How CMOs can calculate their value

What is the job, exactly? What are you trying to accomplish? Some marketing executives will list standard marketing measurements like response rates, search ranking, and website traffic.
 

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