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corporate identity News

Should you promote your company with a cartoon?

Humorous advertisements have been with us for decades. If you are a small company, why not consider commissioning one, or even producing it yourself?

Op-Ed: How do you choose a brand name?

How do you choose a name for your brand or company? This is not as easy as you think, indeed like so many apparently simple subjects, books have been written about it.
 

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