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content marketing News

Do B2B marketers still not get content marketing?

More than half of B2B marketers surveyed are unclear about what an effective or successful content marketing program looks like.

Mergers & acquisitions changing the world of content marketing

Content marketing is one of the fastest growing fields, and there have been several recent mergers and acquisitions that are poised to change numerous industries, including the news.

Digital Journal Group acquires award-winning content marketing measurement pioneer SqueezeCMM

Toronto - It's a big statement when a customer acquires a vendor, and SqueezeCMM Inc. is delighted to announce today that one of its early alpha customers, Digital Journal Group, has acquired its content marketing measurement business.

Joe Pulizzi’s 6 steps to content marketing success

In this report, B2B News Network reviews a recent episode of the Social Pros podcast hosted by Jay Baer and Adam Brown, featuring Joe Pulizzi, founder of Content Marketing Instituteand author of the books Epic Content Marketing and Content Inc.

Americans explode Internet: Social media marketing taking notice

Since 2000, the Pew Research Center has been conducting a study to view how Internet access has impacted on American society. The survey specifically documents how the Internet has evolved to become a fundamental part of living life every day.

Op-Ed: Valuable insights from the Verizon-AOL deal

The recently-announced acquisition of AOL by Verizon continues to send ripples across the marketing world. Day in and day out, industry observers continue to analyze the deal and share their thoughts through the media.

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. B2B News Network investigates.

New Research on the Power of Documentation in Content Marketing

When most people think of documentation, they think of a painstaking, unnecessary process that slows down productivity with tedious, manual writing.

Online marketers urged to think of the audience

“We’re all capable of writing more effectively, more efficiently, with more focus on the person we’re trying to reach,” said marketer Ann Handley, speaking at the Mesh Marketing 14 conference in Toronto last Thursday.

Op-Ed: Taming the marketing monster for small businesses

Internet marketing. Content marketing. Digital marketing. Whether just starting up your small business or maintaining, these terms are a common part of your vocabulary, but do you know how to optimize your marketing strategy to get the best results?

Op-Ed: Startup marketing goes old school

Toronto - At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing.

Op-Ed: Next up for content marketing? Curation & quality

Toronto - As content marketing becomes a corporate staple, brands need to be paying more attention to curation and quality. These are two ways that brands can stay ahead of the content pack.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.

Therapeutic Solutions notes social media marketing possibilities Special

Merrick - Social media methodologies and marketing strategies in preventative medicine proved their value in an interview with Jamie Rockwin, president of Therapeutic Solutions Physical Therapy.

Op-Ed: President Obama's appearance on 'Between Two Ferns' was a success

Whether or not you agree with the policies of the Obama administration, it appears that the president's appearance on Funny Or Die's "Between Two Ferns" earlier this week has met with his marketing objective.

Content marketers continue to look to Hollywood for inspiration

Entertainment marketers - and movie marketers in particular - are leading the way in content marketing strategies, demonstrating what can be accomplished with "compelling narratives."

Op-Ed: With Facebook policies in mind, mobile messaging privacy matters

The mobile messaging market made headlines this week after Facebook agreed to acquire WhatsApp for a staggering $19 billion - however, there may be considerable privacy and security issues at stake.

With ad budgets growing, new video advertising association formed

With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.

Op-Ed: Another active week in content marketing and social media circles

New York - Business activity in social media and content marketing proved active this week, with Twitter hinting at delivering on its promises; forward-looking trends in video emerging; and LinkedIn stepping into a legitimacy question.

Study released by LinkedIn showcases SMB usage of social media

In a new study released by LinkedIn's marketing solutions division, the forward-look on SMB marketers points to confidence in the coming year and a broader adoption of social media marketing strategies.

LinkedIn declining while pulling back services, moderating users

After reporting a disappointing outlook in its Q4 2013 earnings call, and while executing a pullback in its services, LinkedIn remains under pressure to prove its platform against notable competitors.

Twitter testing broad new profile design ahead of investor event

Ahead of its presentation at the Goldman Sachs Technology and Internet Conference on Thursday, Twitter has begun rolling out an image oriented profile redesign.

With video consumption booming, content marketers take notice

As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.

Twitter introduces photo-sharing services on mobile application

In the ongoing social media competition between Twitter and Facebook for mobile users, advertisers, and investors, Twitter scored again this week.

Op-Ed: Content marketing: 2014 top business trend or smoke and mirrors?

Content is king -- we hear that from every corner of the Internet. But how powerful is the king in 2014 and what changes will it bring to the digital business world?

Chipotle to launch branded entertainment miniseries on Hulu

Chipotle Mexican Grill launches a branded entertainment miniseries on Hulu on February 17, satirizing modern industrial agricultural processing.

GE Capital and Slate win Midas Award for content marketing effort

In 2013, GE Capital partnered with Slate to create the "Roadshow For Growth," and the long-form content strategy and tour was recently recognized with a Midas Award.

Why 2014 is the year of content marketing

It is no surprise to anyone in marketing that keywords and multiple back links are all but extinct, but late in 2013 Google took further measures to fight against these antiquated marketing practices with their new search engine algorithm, Hummingbird.

Renaissance and Slate win Adrian Award for content marketing work

In the 2013 hospitality category, Renaissance Hotels and SlateCustom took the bronze HSMAI Adrian Award for content marketing in support of the discerning business traveler - a recognition of content strategy in travel marketing.
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SqueezeCMM measures content marketing performance
SqueezeCMM measures content marketing performance
Photo by Digital Journal Group
/newsrooms co-founder Sabaa Quao and content marketing specialist Joseph Barbieri at the Future of M...
/newsrooms co-founder Sabaa Quao and content marketing specialist Joseph Barbieri at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
Journalist Ira Basen asking a question to the panel at the Future of Media 2013 discussion at the Dr...
Journalist Ira Basen asking a question to the panel at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
At the Future of Media 2013 discussion at the Drake Hotel in Toronto.
At the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
Promo image for Future of Media on March 14  2013 at the Drake Hotel  Toronto
Promo image for Future of Media on March 14, 2013 at the Drake Hotel, Toronto
The big crowd at the Future of Media 2013 event at the Drake Hotel in Toronto.
The big crowd at the Future of Media 2013 event at the Drake Hotel in Toronto.
Digital Journal Staff
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
Branded content was the main topic at the Future of Media 2013 discussion at the Drake Hotel in Toro...
Branded content was the main topic at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
SqueezeCMM measures content marketing performance
SqueezeCMM measures content marketing performance
SqueezeCMM
Getting into a heated discussion at the Future of Media 2013 discussion at the Drake Hotel in Toront...
Getting into a heated discussion at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
The Globe and Mail s Steve Ladurantaye (left) and Digiday s Josh Sternberg at the Future of Media 20...
The Globe and Mail's Steve Ladurantaye (left) and Digiday's Josh Sternberg at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman ...
The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman, Vice President of Agency Strategy and Development for BuzzFeed; Josh Sternberg, reporter at digital media news outlet Digiday; Steve Ladurantaye, media reporter at the Globe & Mail; and Sabaa Quao, Chief Marketing Officer of Digital Journal Inc. and co-founder of /newsrooms
futureofmediaevents.com
The host and panelists at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
The host and panelists at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff