Two technology-driven companies are collaborating in order to analyze retail data and to discover significant trends for consumer spending behaviors during COVID-19 crisis. Such data will aid building an economic recovery.
Retailers need to focus more on leveraging predictive analytics as so to customize a customer’s journey path and improve their experience. Doing so will increase sales and revenue, according to expert Sean Kendall.
Smart home IoT company Viomi Technology and the International Data Corporation have jointly issued a white paper that identifies key consumer trends for the Internet of Things and the smart home.