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connected cars News

Adobe to individualise in-car experiences for the big data era

Adobe has announced it's adding in-car analytics to its Experience Cloud. The company wants to pioneer an era of "data-driven personalisation" in the automotive industry. The aim is to help automakers get feedback while giving marketers a new ad platform.

New technology is changing auto shoppers' experiences

The automotive sales industry is experiencing a change in the manner in which buyers are perceiving car ownership, use, and operation. Accompanying this are also changes in the way customers' purchasing experience is modified by new technology.

Toyota, Microsoft teaming up to beef up connected car technology

In an attempt to "humanize" the driving experience beyond levels already implemented today, Microsoft has teamed up with Toyota to offer their Azure cloud technology for a deeper look into the data science of motor vehicle operation.

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