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branded entertainment News

Digital video’s growth shows demand for specialists

As digital video consumption shows more growth into 2016, novel agency models begin to take shape to address the challenges and potential of the landscape.

Chipotle to launch branded entertainment miniseries on Hulu

Chipotle Mexican Grill launches a branded entertainment miniseries on Hulu on February 17, satirizing modern industrial agricultural processing.

Op-Ed: Bravo looking to mix ads into its TV shows

Bravo is reportedly stepping up its efforts to integrate advertising in its television lineup. The channel is looking to include an increased number of sponsorships in its 2013-2014 seasons.

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