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Digital video’s growth shows demand for specialists

As digital video consumption shows more growth into 2016, novel agency models begin to take shape to address the challenges and potential of the landscape.

Is native advertising here to stay?

For 160 years, Reuters has been the standard bearer in journalism and news publishing. What if you discovered that the news wire service ventured into the world of native advertising, otherwise known as sponsored content?

How news outlets can innovate beyond native advertising Special

Toronto - At a recent talk by the Canadian Journalism Foundation on native advertising, the heads of Canada's major news outlets were caught off-guard by one question: are any of them doing anything truly innovative?

Editors discuss native advertising: will it save journalism? Special

Toronto - Is native advertising the saviour of the journalism industry? Or are newsrooms selling out as paid-for editorial content becomes harder to distinguish from independent journalism?

Op-Ed: How good content can improve your company's brand

SEOs and content professionals can drive value for small businesses such as restaurants and retailers. Much of the Web consists of keyword stuffing and duplicate content: non-value-added text that are simply rehashed for click-bait purposes.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.

Chipotle to launch branded entertainment miniseries on Hulu

Chipotle Mexican Grill launches a branded entertainment miniseries on Hulu on February 17, satirizing modern industrial agricultural processing.

GE Capital and Slate win Midas Award for content marketing effort

In 2013, GE Capital partnered with Slate to create the "Roadshow For Growth," and the long-form content strategy and tour was recently recognized with a Midas Award.

Renaissance and Slate win Adrian Award for content marketing work

In the 2013 hospitality category, Renaissance Hotels and SlateCustom took the bronze HSMAI Adrian Award for content marketing in support of the discerning business traveler - a recognition of content strategy in travel marketing.

Op-Ed: Content marketing is not about manipulation, but about integrity

With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.

Financial marketers discuss content marketing at rooftop event Special

New York - At the Financial Communications Society's Case Studies in Multi-Channel Content Marketing event, panelists found a common thread in "device agnostic" content.

New magazine is launched for content marketers

Content marketing, the rekindled marketing strategy trending spectacularly among digital media circles, is now a big enough topic to warrant a dedicated magazine.

Op-Ed: The 'cost problem' of content marketing lives in misunderstanding

Claims made in some corners that content marketing programs are "expensive" have not been fully thought through when compared to the costs of existing creative services and lack of ROI from banner advertising.

RebelMouse brings curated social media for publishers, marketers

As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.

Op-Ed: Content marketing executions require orientation beyond media

When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation.

Renaissance Hotels delivers native video experience on Slate

New York - Renaissance Hotels suggests we "live life to discover" in an exploratory native branded content video campaign that broke on Slate magazine on Tuesday.

GE's Roadshow For Growth visits Chicago, highlights investments

Chicago - Continuing the 20-city bus tour in celebration of achievements in the middle market, GE Capital's Roadshow For Growth visited Chicago and highlighted the investment commitments the firm has made in the windy city.

In a content marketing first, GE Capital hits the road with Slate

In a remarkable and dynamic first in the content marketing space, GE Capital and Slate magazine have partnered to deliver the middle market Roadshow For Growth - celebrating the job-oriented achievements of middle-market businesses.

Op-Ed: As content marketing breeds complexity, knowledge deficits exist

The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.

Future of Media 2013 recap: Branded content wooing brands, media Special

Toronto - Branded content, or content marketing, could save journalism from its financial precipice while also giving brands a 24/7 strategy to entice new fans, the audience heard at the recent Future of Media event in Toronto's Drake Hotel.

Future of Media Preview: Q&A w/ Globe & Mail’s Steve Ladurantaye Special

In this interview with the Globe & Mail's media reporter, Steve Ladurantaye gives us a taste of what he thinks about branded content in a lead-up to a March 14 Future of Media discussion in Toronto.

Digital Journal announces Future of Media event, panel to debate role of branded content

Toronto - Digital Journal Inc. announced its next Future of Media event featuring some of the most influential leaders in media and branded content. The March 14, 2013 event will feature speakers from BuzzFeed, Digiday, Globe & Mail and /newsrooms.

Review: 'Gags to Riches' Special

The comedy circuit can be a hard slog for little money, but the lucky few can supplement their earnings massively by entertaining corporate clients, or even advertising on TV.

Op-Ed: Content marketing's long-form narrative could work in politics

Political advertising is a content-rich practice; however, President Obama and Republican presidential candidate Mitt Romney continue deploying short-form executions for equally important long-form narratives.

Op-Ed: Long-form content marketing has become a matter of public trust

With short-form social media environments truncating consumer attention spans and editorial staffs at news outlets in decline, long-form content marketing is filling a vacuum and preserving the public trust.

Digital agency banks on content marketing at Advertising Week Special

New York - Advertising Week kicked off in New York City on Monday, and through the lectures and the case study gatherings, iTrack Group's Valerie Voigt was happy to share her perspectives on the boom in content marketing.

Is an AOL merger with Yahoo more than a banker's fantasy?

In the wake of the Yahoo board decision to fire CEO Carol Bartz, rumors have begun circulating among Wall Street bankers that AOL may merge with Yahoo.

With soap operas ending, P&G moves into digital branded content

Procter and Gamble used to be in the soap opera production business, having spawned 'Guiding Light' and 'As The World Turns,' but it is now turning its attention, and its considerable budgets, to digital branded content platforms.

Op-Ed: Edelman's perspectives parallel modern branded content solutions

Speaking at the Holmes Report's Think Tank Live summit in Prague last week, Edelman CEO Richard Edelman positioned the opportunities for public relations companies along 'complexity' lines versus the 'simplicity' produced in advertising agency circles.
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At the Future of Media 2013 discussion at the Drake Hotel in Toronto.
At the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
The Globe and Mail s Steve Ladurantaye (left) and Digiday s Josh Sternberg at the Future of Media 20...
The Globe and Mail's Steve Ladurantaye (left) and Digiday's Josh Sternberg at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
The host and panelists at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
The host and panelists at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
/newsrooms co-founder Sabaa Quao and content marketing specialist Joseph Barbieri at the Future of M...
/newsrooms co-founder Sabaa Quao and content marketing specialist Joseph Barbieri at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman ...
The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman, Vice President of Agency Strategy and Development for BuzzFeed; Josh Sternberg, reporter at digital media news outlet Digiday; Steve Ladurantaye, media reporter at the Globe & Mail; and Sabaa Quao, Chief Marketing Officer of Digital Journal Inc. and co-founder of /newsrooms
futureofmediaevents.com
The big crowd at the Future of Media 2013 event at the Drake Hotel in Toronto.
The big crowd at the Future of Media 2013 event at the Drake Hotel in Toronto.
Digital Journal Staff
Journalist Ira Basen asking a question to the panel at the Future of Media 2013 discussion at the Dr...
Journalist Ira Basen asking a question to the panel at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
Getting into a heated discussion at the Future of Media 2013 discussion at the Drake Hotel in Toront...
Getting into a heated discussion at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff
Branded content was the main topic at the Future of Media 2013 discussion at the Drake Hotel in Toro...
Branded content was the main topic at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
Digital Journal Staff

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