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Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.

With video consumption booming, content marketers take notice

As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.

GE Capital and Slate win Midas Award for content marketing effort

In 2013, GE Capital partnered with Slate to create the "Roadshow For Growth," and the long-form content strategy and tour was recently recognized with a Midas Award.

Op-Ed: As content marketing breeds complexity, knowledge deficits exist

The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.

Digital Journal announces Future of Media event, panel to debate role of branded content

Toronto - Digital Journal Inc. announced its next Future of Media event featuring some of the most influential leaders in media and branded content. The March 14, 2013 event will feature speakers from BuzzFeed, Digiday, Globe & Mail and /newsrooms.
 

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The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman ...
The next Future of Media event takes place March 14 in Toronto. Speakers include: Jonathan Perelman, Vice President of Agency Strategy and Development for BuzzFeed; Josh Sternberg, reporter at digital media news outlet Digiday; Steve Ladurantaye, media reporter at the Globe & Mail; and Sabaa Quao, Chief Marketing Officer of Digital Journal Inc. and co-founder of /newsrooms
futureofmediaevents.com

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