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brand intimacy News

Apple ranks number one in Brand Intimacy COVID Study

Apple is ranked in top spot in MBLM’s latest Brand Intimacy COVID Study. The finding indicates the important role that that company plays for many consumers during the continuing pandemic.

Amazon hits #1 spot on Brand Intimacy Study

Amazon ranked #1 for the first time in MBLM’s Brand Intimacy 2020 Study, a major study of brands based on emotions, now in its 10th year and previous profiled on Digital Journal. Disney and Apple are placed second and third.

Consumer goods industry ranked 5th on Brand Intimacy Study

By understanding the emotional connection between a brand and the consumer, businesses can charge a premium for goods and services. The latest 'Brand Intimacy' report reveals which companies are succeeding most strongly with this approach.

Q&A: Why YouTube is the most intimate brand among Millennials Special

YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM’s Brand Intimacy 2019 Study. Rina Plapler, partner at MBLM reveals more about the trends and brand intimacy in general.

Interview: Exploring the concept of Brand Intimacy Special

Why are some brands continually successful (like Apple) and yet others seem to suffer with mishaps (United Airlines and Uber in 2017)? Mario Natarelli, managing partner at MBLM, provides the answers.

Apple is the world’s most intimate brand

There are lists for the most identifiable brands, even the most loved brands. But what about ‘brand intimacy’? This refers to the emotional bond between a person and a brand. New data suggests we’re closer to technology companies.

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Most intimate brands for millennials for 2019.
Most intimate brands for millennials for 2019.

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