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brand intimacy News

Interview: Exploring the concept of Brand Intimacy Special

Why are some brands continually successful (like Apple) and yet others seem to suffer with mishaps (United Airlines and Uber in 2017)? Mario Natarelli, managing partner at MBLM, provides the answers.

Apple is the world’s most intimate brand

There are lists for the most identifiable brands, even the most loved brands. But what about ‘brand intimacy’? This refers to the emotional bond between a person and a brand. New data suggests we’re closer to technology companies.

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