Blackberry has been suffering from intensified competition as Android makes a bigger appearance in the mobile market while Apple is still maintaining their fan base. Blackberry's new service aims to take another stand against the competition.
BlackBerry Ltd will make its BBM messaging tool available to Microsoft Corp's Windows Phone and the upcoming Nokia X platforms in the coming months in a move to widen the user base, the smartphone maker said on Monday.
As job cuts and poor quarterly earnings continue to plague former tech giant Blackberry, the replacement of former CEO Thorsten Heins and the successful relaunch of the new cross platform Blackberry Messenger app may be positive changes the brand needs.
After several delays, BlackBerry Messenger finally came out for iOS and Android devices this week. However, some reviews from the Google Play store have raised a few eyebrows.
Despite the 4,500 labor cuts and the firing of its vice president of sales, Blackberry is still making headlines as it rolls out its popular Blackberry Messenger (BBM) platform to Apple iOS and Google Android operated devices.
Blackberry maker Research In Motion is definitely recovering from a deadly blow. As Samsung and Apple are both release phones and compete for market share, RIM has yet to make a dent in the mobile phone industry.
