Rock climbing walls are taken to a new level thanks to augmented reality (AR). Brooklyn Boulders holds a twice-monthly event where climbers have to complete a course in as short a time as possible while tapping targets.
In another indication of where Microsoft wants to take its HoloLens holographic headset technology, the company has announced it is working with Swedish car manufacturer Volvo to reinvent car buying as an interactive and enjoyable experience.
Computer manufacturer Asus is reportedly interested in making its own version of Microsoft's innovative augmented reality HoloLens headset. For its part, Microsoft is apparently willing to help as it demonstrates HoloLens is a viable concept.
Augmented reality suffered a very public, very embarrassing setback last year with the Google Glass debacle. 2015 has been the year when AR, the laying or projecting of digital content over real-world people, places and things, is really taking off.
Daqri is the fastest, easiest way to create augmented reality, and it's a brand new way to fuse digital media and physical reality as a disruptive emerging technology that combines other mobile marketing elements like the ever popular QR Code.