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augmented reality News

Microsoft HoloLens teams up with Volvo to reinvent selling cars

In another indication of where Microsoft wants to take its HoloLens holographic headset technology, the company has announced it is working with Swedish car manufacturer Volvo to reinvent car buying as an interactive and enjoyable experience.

Asus might build its own Microsoft HoloLens holographic headset

Computer manufacturer Asus is reportedly interested in making its own version of Microsoft's innovative augmented reality HoloLens headset. For its part, Microsoft is apparently willing to help as it demonstrates HoloLens is a viable concept.

Why B2B audiences are finding new appeal in augmented reality

Augmented reality suffered a very public, very embarrassing setback last year with the Google Glass debacle. 2015 has been the year when AR, the laying or projecting of digital content over real-world people, places and things, is really taking off.

Microsoft patents Augmented Reality glasses

A newly filed patent from Microsoft hints plans of a release of a head-mounted display in the form of augmented reality glasses.

Op-Ed: Augmented reality the key to the future

Augmented reality is the key to the future of this world. It could change the world completely and have a massive impact on businesses.

Op-Ed: The future is now with augmented reality

The future is now! There is a new technology that is being developed called Augmented Reality. Augmented Reality is the application of computer generated data applied to the real world in real time.

Op-Ed: Optimize your QR Code differently with Daqri

Daqri is the fastest, easiest way to create augmented reality, and it's a brand new way to fuse digital media and physical reality as a disruptive emerging technology that combines other mobile marketing elements like the ever popular QR Code.

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