Agbeni wholesalers market is the "mother of markets" in the city of Ibadan. The market specializes in wholesale distribution of processed household provisions and supplies produced by the light manufacturing industry in Lagos and Ibadan.
Agbaje Street is single massive sprawl of open-air shopping mall consisting of thousands of small shops operating collectively at the level of the North American retail store. But behind the scenes at the market are the wholesalers,' as we shall see...
Nigerian women learn to balance loads on their heads from very early in life. Women prefer to balance loads on their heads because unlike the men, they lack arm strength required to lift and carry heavy loads.
"indomie" is the most popular noodles on the Nigerian market. The top floor of the building is the sales office of a wholesaler. Wholesalers at the highest level of the distribution channel are called "distributors."
Note the woman with the carton of "Petals Hair Oil" balanced on her head. She is a petty trader. She buys a carton of the product at a discount at Agbaje, breaks the carton into smaller units and resells to final users.
Ologede Street. The lady hawks loaves of bread with margarine. She applies the margarine spread for the buyer. Because of its high energy content, laborers,
popularly called "alabaru" at markets, feed heavily on bread and margarine. The association of laborers with bread and margarine is a popular joke in Ibadan.
Note the manner in which product cartons are stacked high to optimize use of cramped space. Tinned tomatoes, cocoa beverages, and tinned milk products. "Milo" (the green-painted building in the background) is a popular brand of cocoa beverage. "Cowbell" (the blue-painted building in the background) is probably the most popular brand of powdered milk in Nigeria.