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Snapchat offering discounts to lure small businesses to run ads

According to one ad agency executive, Snap is offering to reimburse the recut cost up to the greater of $1,500 or one percent of the overall budget where the spend is over $40,000.

Advertisers should pay attention to Snapchat's new maps feature

Snapchat is putting together the building blocks for a powerful location-based ad business, Oppenheimer analyst Jason Helfstein wrote in a note to clients on Monday.

Google could lose $750 million from YouTube advertiser boycott

Google could lose up to $750 million from the advertiser boycott related to ads appearing next to extremist content, according to a note from analysts at Nomura Instinet.

Boss of Japan's biggest ad company resigns after employee suicide

Matsuri Takahashi, a 24-year-old Dentsu employee, fell to her death from the window of her corporate dormitory in December 2015, The Japan Times reported.
 

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