ad blocking News

AdBlock Plus, the popular browser extension that allows users to block intrusive or distracting adverts, has announced its own ad marketplace. It will allow publishers to buy "acceptable" ads that will be displayed to users with the extension installed.

Sydney - Brendan Eich, the co-founder of Mozilla, has invented a new browser which is a lot nicer to online users, safer, and may even solve the Adblock problem for advertisers. He may also have saved Internet advertising from itself.

Sydney - Ad blocking is being portrayed as the worst threat to advertising in history, or a way of saving phone users and others a lot of costly bandwidth. Major European carrier Three has raised the stakes severely with new ad blocking tech.

Google has announced the start of an ambitious project to make web pages load faster on mobile devices while still protecting ad revenue for the content publishers. Accelerated Mobile Pages is launching as a tech preview from today.

Last week, Apple opened the gates to ad blockers on iOS. Since then, the new genre of apps has dominated App Store charts but also created waves of controversy. One developer has withdrawn his app from sale, describing the situation as a "kind of war."