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Targeting News

Op-Ed: Why are Canadian Muslims being denied access into the US?

Toronto - A number of Canadian citizens have been turned away at the U.S. border recently - with no clear explanation by border officials. The fact that all of those denied entry into the U.S. just happened to be Muslim raises some disturbing questions.

Adobe to individualise in-car experiences for the big data era

Adobe has announced it's adding in-car analytics to its Experience Cloud. The company wants to pioneer an era of "data-driven personalisation" in the automotive industry. The aim is to help automakers get feedback while giving marketers a new ad platform.

Digital transformation in retail means even more targeting

Retailers are coming under pressure to incorporate digital strategies into their customer experiences. As they find themselves overshadowed by firms like Facebook and Google, retailers are having to employ more aggressive targeting to reach new customers.

Starbucks Now Targeting Kids

Starbucks, aware of the pitfalls of being seen as trying to lure kids to drink sweet, caffeinated beverages, has for years insisted that it does not market to children.(even as stroller traffic jams build outside some stores and teenagers pack others.)
 

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