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Online social life is a poor predictor of reality

Warwick - Social media platforms like Twitter are poor predictors of how people respond and feel in real-life, according to new research. Social media analytics have some way to go before they approach accuracy; something which affects marketing.

Instagram Stories becomes Facebook's next step in ads

Facebook has detailed changes coming to Instagram ads that will make it easier for businesses to share content in Stories. The company is looking to monetise Stories to help advertisers reach new people. It's also rolling out more options to users.

Facebook testing video preloads over Wi-Fi connections

Facebook's testing a feature that'll make it easier to watch videos while you're away from home. The experimental addition allows videos to preload while you're connected to Wi-Fi. Next time you open the News Feed, the videos will be ready to play.

MIT used social media to create hurricane Irma risk map

Fort Lauderdale - The Urban Risk Lab of the Massachusetts Institute of Technology (MIT) has launched Riskmap.us an open source platform designed to track flooding from Hurricane Irma in the southern Florida county of Broward.

Facebook reveals suspected $100k Russian misinformation campaign

Facebook says it has found evidence that Russian-funded groups spent over $100,000 on ads over the past two years. The ads posted views on controversial issues, such as immigration and equality. The activity continued into the 2016 presidential campaign.

Digital transformation in retail means even more targeting

Retailers are coming under pressure to incorporate digital strategies into their customer experiences. As they find themselves overshadowed by firms like Facebook and Google, retailers are having to employ more aggressive targeting to reach new customers.

'Digital influencer' marketing a growing trend on the Internet

Social media has become our "prime time" source for information, from news to what we end up purchasing. And as online platforms become cluttered with ads, marketers are rushing to find new ways to connect with their customers, using digital influencers.

Facebook expands 'On This Day' to let you revisit more memories

Facebook has announced it's expanding its "On This Day" feature to include more notable memories. The company will show you highlights from your past popular posts, friendship milestones and seasonal events. Everything will be private until you share it.

Facebook discusses what happens to your account after death

Facebook has explained how it treats people's online identities after they die. The company acknowledged that different individuals and families can have differing opinions on what happens to their digital memories. It said it tries to "respect wishes."

Snapchat offering discounts to lure small businesses to run ads

According to one ad agency executive, Snap is offering to reimburse the recut cost up to the greater of $1,500 or one percent of the overall budget where the spend is over $40,000.

LinkedIn rolls out native video uploads worldwide

LinkedIn has launched its own video sharing platform. The feature is intended to increase engagement amongst LinkedIn users, bringing the professional connections platform closer to a regular social network. The site wants people to post regular updates.

Facebook expanding its Craigslist-rival to include businesses

Facebook is planning a large expansion of its Marketplace feature that will see more kinds of product added to the tab. The company is positioning Marketplace as a rival to Craigslist. The changes will also bring it into closer rivalry with eBay.

Reddit launches its own native video platform

Reddit has announced it's rolling out support for native video uploads to all its users and communities. The feature has been in beta for a while and is designed to simplify the Reddit experience. Previously, videos had to be uploaded to external sites.

Snap shrugs off growth concerns as stock rebounds from record low

Snap might be on course to recover its position on the stock market. Employees can now trade their stock as the lockup period is over. Although analysts had thought this could cause a rush of selling, the price is up and Snap has started the week strong.

Facebook bans 'cloaking' as it cracks down on scams

Facebook has announced it's taking steps to combat the rise of "cloaking" on its platform. The practice refers to a popular deception technique where scammers disguise a link to their website as a genuine News Feed post, fooling Facebook's moderators.

New app Mirage brings augmented reality onto the streets

A new app launched this week aims to bring augmented reality to the streets by annotating real objects with virtual drawings. Mirage combines social media with augmented reality, offering a platform for "real world" communication.

How CEO Evan Spiegel could copy Mark Zuckerberg

To save Snap's stock from falling further, CEO Evan Spiegel could turn the tables and copy Facebook's Mark Zuckerberg. About five years ago, Facebook was in a similar position as Snap is in now.

YouTube unveils built-in direct messaging feature

YouTube has started rolling out an in-app messaging feature designed to keep conversations about videos within the walls of its platform. The mobile-only chat hub lets you send messages directly to other YouTube users, without using public comments.

Facebook Stories are forcing their way to your desktop

Facebook has begun testing its ephemeral Stories feature on its main desktop website. The company is including Stories as a box to the right of the central page content. However, it faces an uphill challenge as resistance to the feature remains very high.

Facebook's News Feed to penalise slow-loading websites

Facebook has announced it's tweaking its News Feed algorithms so faster loading webpages rank above slower alternatives. The company said it's based on research that users want content to appear quickly but the change could unduly penalise some sites.

Twitter tests $99 subscription to automatically boost your tweets

Twitter is testing a new monthly subscription that automatically promotes the tweets of members. The company is looking for new ways to increase revenue and user engagement as its platform becomes increasingly stagnant and fails to continue its growth.

Governments need to realize the potential of social media

London - A new report has concluded that governments around the world need to embrace social media. The report calls out the U.K. government as an example of a leading innovator in online communication.

Twitter shares collapse as social network's growth lies flat

Twitter's shares have fallen to their lowest value in nine months on the news the social network hasn't gained users during the second quarter of the year. Analysts are losing their optimism in the social network as it fails to remedy its growth problem.

Huge growth in mobile video to push ad market to $18bn in 2018

The continued trend towards mobile video is expected to increase spending on adverts for the format by 49 percent in 2018. It will push the total value of the market above $18 billion while causing a decline in the spending on desktop video ads.

Google launches a Facebook-style news feed for your interests

Google has announced a new mobile app feature that surfaces articles that may be relevant to you. Called Feed, the feature has drawn comparisons with Facebook's News Feed. It's part of Google's ongoing efforts to become a destination, rather than a tool.

What in the world will London's Chief Digital Officer be doing?

Digital transformation is taking place across the world, impacting our lives in ways we can't even begin to count. This movement is also helping us to create "smart cities." The City of London has decided a Chief Digital Officer can help this transition.

Facebook reportedly planning a much cheaper VR headset for 2018

Facebook-owned Oculus VR plans to release a much cheaper virtual-reality headset priced at roughly $200 in 2018, according to a new report from Bloomberg.

Advertisers should pay attention to Snapchat's new maps feature

Snapchat is putting together the building blocks for a powerful location-based ad business, Oppenheimer analyst Jason Helfstein wrote in a note to clients on Monday.

Facebook building its own Houseparty clone to disrupt live video

Facebook is reportedly building its own live video chat app. It's an attempt to capture the attention of young audiences who often communicate in groups. The company is said to be planning a clone of popular group video app Houseparty called Bonfire.

Facebook reaches two billion users milestone

Facebook has announced it has passed the two billion user mark, affirming its status as the largest social network on the planet. The company said it's an "honour" to have reached the milestone and unveiled a personalised celebratory video for each user.
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Fatemeh Fakhraie  a social media and marketing specialist based in Oregon
Fatemeh Fakhraie, a social media and marketing specialist based in Oregon
Courtesy Fatemeh Fakhraie
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