Public relations News

Op-Ed: As content marketing breeds complexity, knowledge deficits exist

The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.

In the Media by Michael Krebs - 2 comments

Video: Shell's fake rig spews liquor over guests at PR event Special

Seattle - A recently uploaded video shows a Shell launch event gone horribly wrong: a small fake oil rig designed to pour drinks malfunctioned and ended up spraying fancily dressed guests with liquor like an out-of-control hose. Some believe it's a hoax.

Digital Journal Report by David Silverberg - 2 comments

Report: Five-year-old Twitter seeking public relations assistance

New York - The social media network Twitter, now in its fifth year, is seeking some public relations help. A new report suggests that Twitter is looking for an agency to help out in its public relations department after setting up new offices in the Big Apple.

In the Media by Andrew Moran

Op-Ed: Edelman's perspectives parallel modern branded content solutions

Speaking at the Holmes Report's Think Tank Live summit in Prague last week, Edelman CEO Richard Edelman positioned the opportunities for public relations companies along 'complexity' lines versus the 'simplicity' produced in advertising agency circles.

In the Media by Michael Krebs

Op-Ed: How a 160 character communication could be read so inaccurately

A digital encounter with a new Twitter follower leads to a completely different picture, assembled only by a scrolling collection of tweets in time.

In the Media by Michael Krebs

Facebook retained PR firm to smear Google on privacy concerns

After an email string surfaced on the Internet from an employee at PR shop Burson-Marsteller looking for a blogger to write an op-ed piece against Google's privacy position, the client behind the push was revealed to be Facebook.

In the Media by Michael Krebs - 1 comment

Op-Ed: Email string reveals PR challenges and need for branded content

An email exchange between a vice president at public relations concern Burson-Marsteller and an activist blogger revealed the underpinnings of the modern challenges facing corporate communications professionals and the need for branded content solutions.

In the Media by Michael Krebs

Op-Ed: Tweet and thou might be heard — Big PR discovers social media

Media cynics, rejoiceth ye good! Big PR hath moveth boldly into 2007 and discovered-eth Twitter. The ancient Tweeting Saga hath permeated-eth even unto the unspeakably brilliant, previously also comatose, world of spin.

In the Media by Paul Wallis

Op-Ed: Julian Assange's new PR revamp? He needs it, that's for sure

I wrote recently to the leader of a French WikiLeaks copycat site to ask him for an interview only to learn that he had tried to take his own life. Assange’s reaction to that news? “Continue the combat.” He needs new PR? He needs more than that.

In the Media by Michael Cosgrove - 7 comments

Op-Ed: An unhappy anniversary of one year on the streets

The regulars down at Sparky’s Diner were at a loss for words, and to be frank, so was I. This past week marked the one-year anniversary of being let go from my place of employment for the past ten years.

In the Media by John David Powell - 5 comments

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