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Op-Ed: Email string reveals PR challenges and need for branded content

An email exchange between a vice president at public relations concern Burson-Marsteller and an activist blogger revealed the underpinnings of the modern challenges facing corporate communications professionals and the need for branded content solutions.

Victim of the Press Release: Grill's Blasted for being a Scrooge

When a press release stating that Santa was a poor role model hit the press release circuit this December mainstream media went crazy.
 

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