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Online marketing News

Israeli top digital marketing startups join Sharper Solutions Special

The New York-based enterprise digital transformation company Sharper Solutions, announced its upcoming partnership with the top three Israeli SEO, digital marketing and app development firms Exactive Marketing, Online Performance and iApps Technologies.

Op-Ed: New Brave browser pays you to watch new safe ads

Sydney - Brendan Eich, the co-founder of Mozilla, has invented a new browser which is a lot nicer to online users, safer, and may even solve the Adblock problem for advertisers. He may also have saved Internet advertising from itself.

Op-Ed: Online ad blocking — A much better way of advertising? Yes

Sydney - Ad blocking is being portrayed as the worst threat to advertising in history, or a way of saving phone users and others a lot of costly bandwidth. Major European carrier Three has raised the stakes severely with new ad blocking tech.

Email marketing in 2015 set to grow, become more complicated

Sometimes seen as an antiquated digital marketing medium, email marketing spend will increase in 2015.Email marketing has been a debated marketing strategy for the last several years

Facebook to improve advertising with relevance scores

Paid advertising on Facebook has grown a great deal over the past several years, to the point where it’s becoming a major rival to pay-per-click Google ads.

Online marketers urged to think of the audience

“We’re all capable of writing more effectively, more efficiently, with more focus on the person we’re trying to reach,” said marketer Ann Handley, speaking at the Mesh Marketing 14 conference in Toronto last Thursday.

Op-Ed: Trademark bidding — Is it still an issue?

Among the many challenges online marketers face today is trademark bidding. As recently as a few years ago, this practice represented a significant problem for businesses.

With video consumption booming, content marketers take notice

As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.

Op-Ed: Content marketing: 2014 top business trend or smoke and mirrors?

Content is king -- we hear that from every corner of the Internet. But how powerful is the king in 2014 and what changes will it bring to the digital business world?

GE Capital and Slate win Midas Award for content marketing effort

In 2013, GE Capital partnered with Slate to create the "Roadshow For Growth," and the long-form content strategy and tour was recently recognized with a Midas Award.

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

Daily deals industry roaring back on new partnerships Special

Although some corners of the digital reporting space have lambasted the daily deals market as being "deal in the water," these critics continue to make assertions inconsistent with the facts.

New Pepsi vending machine gives out samples for Facebook 'Likes'

Pepsi has developed a new machine that the company says takes no money. Instead, it gives out free cans of soda in exchange for a 'Like' on its Facebook page.

Google launches 'Think Insights' website for businesses

Google has launched a new website and magazine that aims to help businesses, organizations, and marketers. The information-rich site provides marketing campaign advice, featuring articles, videos, case studies, infographics and other formats.

Social Media World Forum North America comes to New York Special

New York - A conference aims to help social media marketers keep calm and carry on. Social Media World Forum North America comes to the Javits Center in New York City.

How Much are We Willing to Pay for Online Privacy?

"Privacy is fast becoming the trendy concept in online marketing. An increasing number of companies are flaunting the steps they've taken to protect the privacy of their customers." But are consumers willing to pay for it?

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