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Bob Marshall is a social media strategist for SociaLogic Marketing. SociaLogic provides social media strategy, community management, and content development for clients in the food, CPG, and automotive categories. Follow him @Bob_SociaLogic. By now, most brands are rightly viewing social media as an integral piece of their overall marketing strategy. However, many still hold the incorrect notion that injecting more money into social media is the only way to build and nurture an online fan base. In reality, there are several standout social media marketing tactics that can mobilize an enthusiastic audience while remaining cost effective, and the food industry has consistently been a leader worth emulating in this department. SEE ALSO: 8 Best Practices for Food Brands on Pinterest The most...