Online advertising News
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The underperformance and non-performance of digital ads has been legendary for years. Now, apparently there’s a “crisis of confidence’, even in Google ads. What a surprise. Maybe the wheel will be invented someday, too?
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Facebook has detailed changes coming to Instagram ads that will make it easier for businesses to share content in Stories. The company is looking to monetise Stories to help advertisers reach new people. It's also rolling out more options to users.
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Retailers are coming under pressure to incorporate digital strategies into their customer experiences. As they find themselves overshadowed by firms like Facebook and Google, retailers are having to employ more aggressive targeting to reach new customers.
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Google has published research detailing how annoying ads impact browsing habits. The company said 50 percent of web users will not return to a site that uses intrusive popup ads. Google intends to help sites migrate to more effective alternative formats.
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Twitter's shares have fallen to their lowest value in nine months on the news the social network hasn't gained users during the second quarter of the year. Analysts are losing their optimism in the social network as it fails to remedy its growth problem.
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Facebook is planning to use its Messenger mobile chat service to attract advertisers away from purchasing banner ads on websites. The company wants to monetise conversations, showing you ads between messages that it believes will increase engagement.
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Google parent company Alphabet has announced it beat expectations during the second quarter of the year with a record $26 billion in revenue. As analysts predicted the stock could soon reach $1,000, the share price actually slipped due to rising costs.
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Facebook has announced it is commencing the global rollout of Messenger adverts. Facebook has previously left Messenger out of its ad network but now the potential revenue to be made from its 1.2 billion users has proved irresistible.
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Google has announced it will stop scanning Gmail users for information used to personalise adverts. The company said it will bring the service inline with the enterprise G Suite version of Gmail. The decision has been welcomed by privacy campaigners.
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YouTube has announced a revision of its ad policies that will see all monetisation revoked from videos with hateful, incendiary and demeaning content. The company has also addressed videos which use characters from family entertainment "inappropriately."
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Google has announced significant changes to its approach to online advertising. Confirming previous rumours, it has said it will enable automatic ad blocking in Chrome next year. It will also withdraw its own ads from sites that use them irresponsibly.
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Google is planning to add a built-in ad-blocking feature to its Chrome web browser, according to a report. It will be available on Chrome's desktop and mobile apps and could be unveiled next month. It's already facing scrutiny from industry bodies.
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Google has revealed it banned nearly two billion bad ads during 2016. The company has published a set of statistics that highlight how prevalent malicious advertising has become. It is developing new technologies to remove offending ads.
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Sydney -
If you, like the rest of the human race, are less than thrilled with online ads, and even less impressed with their targeting, things may be about to change. IBM's cognitive system Watson is about to "humanize" online advertising.
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Sydney -
Brendan Eich, the co-founder of Mozilla, has invented a new browser which is a lot nicer to online users, safer, and may even solve the Adblock problem for advertisers. He may also have saved Internet advertising from itself.
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Jivox, a company focused in data-driven advertising solutions across screens, has announced some major product upgrades to its Jivox IQ platform.
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YP, a local search provider, recently unveiled a new pay-per-click (PPC) solution intended for small- to medium-sized businesses.
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Paid advertising on Facebook has grown a great deal over the past several years, to the point where it’s becoming a major rival to pay-per-click Google ads.
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Social media has been fun...but how much money is in it? Popular sites like Facebook and Twitter are working to capitalize on our screen time, now moving beyond online advertising and into online shopping itself. Will these sites master e-commerce?
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Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
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Whether or not you agree with the policies of the Obama administration, it appears that the president's appearance on Funny Or Die's "Between Two Ferns" earlier this week has met with his marketing objective.
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With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.
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The New York Times Company delivered another quarterly loss - its 13th consecutive quarterly decline - citing an extra week in 2012 and investments the company made in 2013.
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As equities analysts struggle to find a consensus and an overall value for Twitter, just months after the company went public, important details are emerging on how wrong the commercial social media community is viewing Twitter.
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Social media websites are crucial, it can be argued, to business success if you work online. Now though social networking sites such as Facebook and Twitter are leaping onto the advertising bandwagon and selling shares but one investor jumped ship Friday.
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With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.
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Menlo Park -
Social networking behemoth Facebook has rolled out its latest on-site feature – auto-playing videos in users’ News Feeds.
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Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
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The Google AdWords keyword tool, which is used by marketers to see which keywords they should focus their campaigns on, will soon be replaced by the Keyword Planner.
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In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.
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