Online advertising News
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Social media has been fun...but how much money is in it? Popular sites like Facebook and Twitter are working to capitalize on our screen time, now moving beyond online advertising and into online shopping itself. Will these sites master e-commerce?
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Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
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Whether or not you agree with the policies of the Obama administration, it appears that the president's appearance on Funny Or Die's "Between Two Ferns" earlier this week has met with his marketing objective.
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With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.
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The New York Times Company delivered another quarterly loss - its 13th consecutive quarterly decline - citing an extra week in 2012 and investments the company made in 2013.
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As equities analysts struggle to find a consensus and an overall value for Twitter, just months after the company went public, important details are emerging on how wrong the commercial social media community is viewing Twitter.
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Social media websites are crucial, it can be argued, to business success if you work online. Now though social networking sites such as Facebook and Twitter are leaping onto the advertising bandwagon and selling shares but one investor jumped ship Friday.
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With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.
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Menlo Park -
Social networking behemoth Facebook has rolled out its latest on-site feature – auto-playing videos in users’ News Feeds.
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Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
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The Google AdWords keyword tool, which is used by marketers to see which keywords they should focus their campaigns on, will soon be replaced by the Keyword Planner.
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In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.
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Facebook has come a long way since 2004. From a small startup to the most populated website in the world, its face is continuously changing. With new ways to advertise coming forth, how does this impact Facebook's "coolness" factor?
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Claims made in some corners that content marketing programs are "expensive" have not been fully thought through when compared to the costs of existing creative services and lack of ROI from banner advertising.
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As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.
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When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation.
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New York -
Setting out on a beautiful late spring evening, Slate magazine's commercial team hosted its 2nd annual Hudson River sailing event.
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With the Washington Post implementing a paywall on their flagship digital property next week, a report from PricewaterhouseCoopers suggests paywalls will not stop revenue declines at newspapers.
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Skyscrpr peeled back the curtain August 9, giving a waiting throng of bloggers access to the much-anticipated Skyscrpr advertising platform.
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With short-form social media environments truncating consumer attention spans and editorial staffs at news outlets in decline, long-form content marketing is filling a vacuum and preserving the public trust.
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Toronto - Canada's public broadcaster wastes taxpayers' money venturing into online music streaming by delivering popular, commercial content without user fees.
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Mashable's Lauren Indvik released a story on The Atlantic last week that featured imaginative figures on The Atlantic's digital audience size, calling into question the journalistic integrity of the popular Mashable property.
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One of the key factors to come out of Facebook's risk analysis pre-IPO is the social network's inability to advertise on mobile devices. This may change in March before its initial public offering.
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Love them or hate them, everybody reads them. TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree.
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Los Angeles -
Hulu, the video on demand website, is now putting you in control of online advertising. The NBC-Fox-Disney-ABC-owned company introduced "ad swap" a feature that lets you choose the commercial you want to watch.
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New York -
Advertising Week kicked off in New York City on Monday, and through the lectures and the case study gatherings, iTrack Group's Valerie Voigt was happy to share her perspectives on the boom in content marketing.
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A report by ComScore has revealed 50 percent of the U.S. population have been reached by advertising through video content.
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In the wake of the Yahoo board decision to fire CEO Carol Bartz, rumors have begun circulating among Wall Street bankers that AOL may merge with Yahoo.
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Washington -
There have to be ways that the U.S. government can get with the times and utilize media to boost the coffers a little. Why not consider the potential revenue from advertising?
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Bucharest -
Google company will open an office in Romania that will be lead by Dan Bulucea, the former Business and Marketing Director of Microsoft Romania.
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