Online advertising News

With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.

The New York Times Company delivered another quarterly loss - its 13th consecutive quarterly decline - citing an extra week in 2012 and investments the company made in 2013.

As equities analysts struggle to find a consensus and an overall value for Twitter, just months after the company went public, important details are emerging on how wrong the commercial social media community is viewing Twitter.

Social media websites are crucial, it can be argued, to business success if you work online. Now though social networking sites such as Facebook and Twitter are leaping onto the advertising bandwagon and selling shares but one investor jumped ship Friday.

With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.

Menlo Park - Social networking behemoth Facebook has rolled out its latest on-site feature – auto-playing videos in users’ News Feeds.

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

The Google AdWords keyword tool, which is used by marketers to see which keywords they should focus their campaigns on, will soon be replaced by the Keyword Planner.

In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.

Facebook has come a long way since 2004. From a small startup to the most populated website in the world, its face is continuously changing. With new ways to advertise coming forth, how does this impact Facebook's "coolness" factor?