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Online advertising News

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
In the Media by Michael Krebs

Op-Ed: President Obama's appearance on 'Between Two Ferns' was a success

Whether or not you agree with the policies of the Obama administration, it appears that the president's appearance on Funny Or Die's "Between Two Ferns" earlier this week has met with his marketing objective.
In the Media by Michael Krebs - 1 comment

With ad budgets growing, new video advertising association formed

With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.
In the Media by Michael Krebs

The New York Times delivers 13th consecutive quarterly loss

The New York Times Company delivered another quarterly loss - its 13th consecutive quarterly decline - citing an extra week in 2012 and investments the company made in 2013.
In the Media by Michael Krebs - 2 comments

Two industry reports help shape a bullish Twitter valuation

As equities analysts struggle to find a consensus and an overall value for Twitter, just months after the company went public, important details are emerging on how wrong the commercial social media community is viewing Twitter.
In the Media by Michael Krebs

Twitter downgrade prompts at least one person to jump ship

Social media websites are crucial, it can be argued, to business success if you work online. Now though social networking sites such as Facebook and Twitter are leaping onto the advertising bandwagon and selling shares but one investor jumped ship Friday.
In the Media by Eileen Kersey - 2 comments

Op-Ed: Content marketing is not about manipulation, but about integrity

With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.
In the Media by Michael Krebs

Facebook roll-out new auto-play video feature on mobile

Menlo Park - Social networking behemoth Facebook has rolled out its latest on-site feature – auto-playing videos in users’ News Feeds.
In the Media by Paddy Reid

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
Digital Journal Report by Lori Weaver

Google AdWords Keyword tool to be replaced

The Google AdWords keyword tool, which is used by marketers to see which keywords they should focus their campaigns on, will soon be replaced by the Keyword Planner.
In the Media by Owen Weldon
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5 reasons to start a career in the web industry

Here in the UK people are struggling to find jobs, the number of people leaving colleges and...
Apr 28, 2013 by Tl collins

Youtube changes spark privacy concerns

Recently, Youtube users who wanted to comment on videos were asked to provide their real names. I recently started...
Jul 26, 2012 by Ini Augustine


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