Online advertising News

With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.

Menlo Park - Social networking behemoth Facebook has rolled out its latest on-site feature – auto-playing videos in users’ News Feeds.

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

The Google AdWords keyword tool, which is used by marketers to see which keywords they should focus their campaigns on, will soon be replaced by the Keyword Planner.

In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.

Facebook has come a long way since 2004. From a small startup to the most populated website in the world, its face is continuously changing. With new ways to advertise coming forth, how does this impact Facebook's "coolness" factor?

Claims made in some corners that content marketing programs are "expensive" have not been fully thought through when compared to the costs of existing creative services and lack of ROI from banner advertising.

As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.

When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation.

New York - Setting out on a beautiful late spring evening, Slate magazine's commercial team hosted its 2nd annual Hudson River sailing event.