Online advertising News

Skyscrpr launches – Blogging revenue generation becomes easier

Skyscrpr peeled back the curtain August 9, giving a waiting throng of bloggers access to the much-anticipated Skyscrpr advertising platform.

In the Media by Eleanor Wall - 11 comments

Op-Ed: Long-form content marketing has become a matter of public trust

With short-form social media environments truncating consumer attention spans and editorial staffs at news outlets in decline, long-form content marketing is filling a vacuum and preserving the public trust.

In the Media by Michael Krebs - 3 comments

Op-Ed: CBC Music gives away digital tunes for free

Toronto - Canada's public broadcaster wastes taxpayers' money venturing into online music streaming by delivering popular, commercial content without user fees.

In the Media by Alex Guibord - 1 comment

Op-Ed: Mashable promotes The Atlantic with erroneous audience figures

Mashable's Lauren Indvik released a story on The Atlantic last week that featured imaginative figures on The Atlantic's digital audience size, calling into question the journalistic integrity of the popular Mashable property.

In the Media by Michael Krebs

Facebook due to show advertisements on mobile devices by March

One of the key factors to come out of Facebook's risk analysis pre-IPO is the social network's inability to advertise on mobile devices. This may change in March before its initial public offering.

In the Media by Carol Finch - 2 comments

TripAdvisor Announces Readers' Top Hotels

Love them or hate them, everybody reads them. TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree.

In the Media by Roderick Eime

Hulu launches new 'Ad Swap' that lets you choose the ad you watch

Los Angeles - Hulu, the video on demand website, is now putting you in control of online advertising. The NBC-Fox-Disney-ABC-owned company introduced "ad swap" a feature that lets you choose the commercial you want to watch.

In the Media by Andrew Moran

Digital agency banks on content marketing at Advertising Week Special

New York - Advertising Week kicked off in New York City on Monday, and through the lectures and the case study gatherings, iTrack Group's Valerie Voigt was happy to share her perspectives on the boom in content marketing.

Digital Journal Report by Michael Krebs

Online ads reaching 50% of U.S. population via video

A report by ComScore has revealed 50 percent of the U.S. population have been reached by advertising through video content.

In the Media by Stephanie Medeiros

Is an AOL merger with Yahoo more than a banker's fantasy?

In the wake of the Yahoo board decision to fire CEO Carol Bartz, rumors have begun circulating among Wall Street bankers that AOL may merge with Yahoo.

In the Media by Michael Krebs

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