Online advertising News

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.

Whether or not you agree with the policies of the Obama administration, it appears that the president's appearance on Funny Or Die's "Between Two Ferns" earlier this week has met with his marketing objective.

With Social Media Week in full swing, the formation of a new advertising organization was announced — with the intention of bringing more marketing dollars to digital video outlets on YouTube.

The New York Times Company delivered another quarterly loss - its 13th consecutive quarterly decline - citing an extra week in 2012 and investments the company made in 2013.

As equities analysts struggle to find a consensus and an overall value for Twitter, just months after the company went public, important details are emerging on how wrong the commercial social media community is viewing Twitter.

Social media websites are crucial, it can be argued, to business success if you work online. Now though social networking sites such as Facebook and Twitter are leaping onto the advertising bandwagon and selling shares but one investor jumped ship Friday.

With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong.

Menlo Park - Social networking behemoth Facebook has rolled out its latest on-site feature – auto-playing videos in users’ News Feeds.

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

The Google AdWords keyword tool, which is used by marketers to see which keywords they should focus their campaigns on, will soon be replaced by the Keyword Planner.