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Mobile advertising News

Facebook launches mobile advertising Network

At its F8 developer conference, held April 30, Facebook launched its new mobile advertising network called Facebook Audience Network.
In the Media by Nicole Weddington

Airpush making native advertising more accessible for mobile

Native advertising is quickly becoming the hottest thing in the advertising industry today. But until now, the native advertising space hasn't been evenly accessible to everyone seeking to share in its potential riches.
In the Media by Michael Essany

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
Digital Journal Report by Lori Weaver

Op-Ed: Airpush comes to shove in mobile advertising

On Wednesday, the latest data from App Annie showed that Google Play for Android has officially surpassed its chief rival app repository – Apple’s App Store – in the number of apps downloaded.
In the Media by Michael Essany

Android app developers say paydays are 'soaring' Special

Android app developers are buzzing with excitement from both coasts this week as AndDevCon in Boston, Massachusetts and the SF AppShow in San Fransisco, California take place simultaneously.
Digital Journal Report by Michael Essany

Facebook earnings and the war for mobile advertising Special

On Wednesday, as Facebook announced first quarter results after the bell, analysts, executives, developers, and advertisers from across the vast mobile advertising landscape looked for clues about the evolution of their industry in the earnings report.
Digital Journal Report by Michael Essany

Samsung Galaxy S4 could be a game changer for mobile advertising

The wait is over for Samsung Galaxy S fans who are eagerly anticipating tonight's arrival of Samsung's newest flagship smartphone - the Galaxy S4 .
In the Media by Michael Essany

Twitter earns more in mobile advertising than Facebook ─ for now?

A new report issued by eMarketer forecasts Twitter will have a better year monetizing mobile than Facebook, but this is expected to be only temporary.
In the Media by Leigh Goessl - 4 comments

New service plays ads on smartphones triggered by sound

A digital agency in New York recently developed sound-triggered advertisements through smartphone apps for companies looking to monetize their ad campaigns even further.
In the Media by Stephanie Medeiros

New Blyk Service Gives Cellphone Users Free Minutes, Texts in Exchange for Ads

Ads for free phone calls and text messages. That’s the equation a new UK mobile service is banking on as they target the youth demographic by offering free minutes and texts to users in exchange for targeted cellphone ads.
In the Media by David Silverberg
 

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