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Mobile advertising News

Strong mobile ads lift Facebook’s third quarter revenue to $7B

Facebook is showing no signs of slowing down, displaying another solid profit performance, according to its third quarter earnings report.

Incentivized mobile ads: Can they really drive lifetime value?

Today, there are two metrics widely deemed to be among the most important of all in mobile advertising — click through rate (CTR) and video views.

The Mobile Data Effect: Why advertisers moved online, and how Resonate is bringing them back Commissioned

Few things can be as difficult as marketing. Firms want to know how to reach, intrigue, and persuade consumers, all without breaking the bank. To accomplish this, brands need to know where the consumers are and what they want.

Facebook launches mobile advertising Network

At its F8 developer conference, held April 30, Facebook launched its new mobile advertising network called Facebook Audience Network.

Airpush making native advertising more accessible for mobile

Native advertising is quickly becoming the hottest thing in the advertising industry today. But until now, the native advertising space hasn't been evenly accessible to everyone seeking to share in its potential riches.

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

Op-Ed: Airpush comes to shove in mobile advertising

On Wednesday, the latest data from App Annie showed that Google Play for Android has officially surpassed its chief rival app repository – Apple’s App Store – in the number of apps downloaded.

Android app developers say paydays are 'soaring' Special

Android app developers are buzzing with excitement from both coasts this week as AndDevCon in Boston, Massachusetts and the SF AppShow in San Fransisco, California take place simultaneously.

Facebook earnings and the war for mobile advertising Special

On Wednesday, as Facebook announced first quarter results after the bell, analysts, executives, developers, and advertisers from across the vast mobile advertising landscape looked for clues about the evolution of their industry in the earnings report.

Samsung Galaxy S4 could be a game changer for mobile advertising

The wait is over for Samsung Galaxy S fans who are eagerly anticipating tonight's arrival of Samsung's newest flagship smartphone - the Galaxy S4 .

Twitter earns more in mobile advertising than Facebook ─ for now?

A new report issued by eMarketer forecasts Twitter will have a better year monetizing mobile than Facebook, but this is expected to be only temporary.

New service plays ads on smartphones triggered by sound

A digital agency in New York recently developed sound-triggered advertisements through smartphone apps for companies looking to monetize their ad campaigns even further.

New Blyk Service Gives Cellphone Users Free Minutes, Texts in Exchange for Ads

Ads for free phone calls and text messages. That’s the equation a new UK mobile service is banking on as they target the youth demographic by offering free minutes and texts to users in exchange for targeted cellphone ads.

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