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Marketing News

'Ant-Man' crawls to the top

UPDATE 7.21.15: It turns out both "Ant-Man" and "Minions" came in a bit smaller than the Sunday estimates. "Ant-Man" came in at $57.1 million while "Minions" saw a $49.3 million weekend haul.

Americans explode Internet: Social media marketing taking notice

Since 2000, the Pew Research Center has been conducting a study to view how Internet access has impacted on American society. The survey specifically documents how the Internet has evolved to become a fundamental part of living life every day.

Op-Ed: What you need to know about marketing today

Don't miss out on growing your customer or client base. Below are the four trends that shine a light on the future of marketing.

Op-Ed: What you need to know about the future of marketing Special

Even if you do not play a major role in your company’s marketing decisions, you most likely realize that the type of advertising that works has shifted dramatically during the past few years.

Business success lessons from two Canadian CEOs

Toronto - A Toronto panel with two prominent CEOs, one who works in the B2B space, looked at the best practises to achieving business success.

Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.

Op-Ed: Trade shows remain top value in B2B marketing

The past few years, the business media has focused its coverage on emerging tools such as social media, mobile, and wearables as new platforms for sales and marketing.

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. B2B News Network investigates.

Op-Ed: The importance of social media in promoting website content

In a world where social media increasingly decides what internet users see and do and with SEO becoming less reliable, it is more important than ever for websites to use the technology effectively to communicate with users and market their own material.

eZanga discovers a new botnet affecting advertisers and users

A new piece of malware that clandestinely hijacks web browsers and uses them to farm lucrative, but fraudulent, ad click-throughs has been discovered spreading across unsuspecting users’ computers.

A look at the top online marketing conferences this year

It is coming to the time of the year when online marketers and SEO experts converge to share ideas and learn from each other at conferences worldwide. With events in every major city, the outcomes will directly influence the future of online marketing.

New Research on the Power of Documentation in Content Marketing

When most people think of documentation, they think of a painstaking, unnecessary process that slows down productivity with tedious, manual writing.

McDonald’s emphasizes 'love' in new marketing campaign

With the launch of the colorful, upbeat cartoon commercial showing arch-enemies getting along with the help of McDonald’s products, the fast-food chain is shifting from a product-centric company to a consumer-centric message.

Controversial comedy to haul in $3-4 million over holiday

UPDATE: "The Interview" took in over $1 million on Christmas, but no sales figures are available for the various streaming services.

List of theaters showing 'The Interview'

UPDATE: The list of theaters showing the controversial film "The Interview" is at 300, (not including You Tube or VOD). Its Christmas day release is now all the buzz, like it or not.

Starbucks’ five–year plan aims to double sales

Starbucks shares rose on news that the coffee chain will be adding stores, menu items and alcoholic beverages.which it hopes will double its sales revenue by 2019.

Twitter Offers brings virtual coupons to your stream

Just in time for the holiday season, Twitter is bringing virtual coupons that you can link to your debit or credit card straight from your stream.

GoPro plays Fetch with your dog Special

GoPro responds to customer demand with Fetch, a camera mounted harness system for your dog. GoPro expects Fetch to serve as a gateway product to a new, wider target market.

Op-Ed: Sayonara SEO firms, hello content relations

Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless.

The Mobile Data Effect: Why advertisers moved online, and how Resonate is bringing them back Commissioned

Few things can be as difficult as marketing. Firms want to know how to reach, intrigue, and persuade consumers, all without breaking the bank. To accomplish this, brands need to know where the consumers are and what they want.

Montreal entrepreneur Steve Danson on the growing integration of mobile advertising and platforms Commissioned

Mobile advertising is beginning to have a strong impact on consumers. In this report, Steve Danson, Montreal entrepreneur, breaks down what you need to know about this growing trend.

Op-Ed: Marketing analyst's book shows days of 'Beaver Cleaver long gone' Special

In his recent book, "BUYographics," senior research data analyst and award-winning journalist, Matt Carmichael has some sobering and unexpected insights into the current marketing demographics of the United States.

Op-Ed: Coca-Cola and the power of brand association

Atlanta - Brand association is a powerful tool in corporate marketing. If a brand can have their product positively associated in a consumer’s mind, they pretty much won that consumer over for life. In the world of positive brand association, Coca-Cola is king.

Air New Zealand pulls bikini model ads after complaints

Air New Zealand (ANZ) thought that everything would be fine after it released a comical safety video featuring supermodels from the Sports Illustrated Swimsuit Edition. That was until quite a few flyers took offense.

Coors Light treasure hunt derails Toronto traffic

Toronto - Officials at Coors Light thought it would be a great idea to hide cases of beer around Toronto this summer. The search and rescue promotion was meant to be fun but instead caused a bomb scare which derailed traffic and went viral on social media.

Op-Ed: Why P&G’s restructuring has marketers panicked

Back in 1993, brand powerhouse Procter & Gamble did away with the title of “advertising manager” in favor of a new one that better described the roles of these employees: “marketing director.”

Op-Ed: Startup marketing goes old school

Toronto - At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing.

Op-Ed: Content marketing — From brand journalism to tools for diagnosis 

We think about content marketing as being the same as brand journalism. But for considered purchases and B2B, content marketing is more effective when it's less about articles and more about tools.

Video: Dr. Oz called into Senate review

Dr. Oz has for some time been making claims about how miraculous his products are. Now senators are calling him in for a review of how much his products do and how much is just marketing.

Op-Ed: How Shark Robert Herjavec measures B2B content marketing

Page views? Time on page? Are these real content marketing performance indicators? No. Find out what meets a Shark's criteria.
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Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit
Untitled
CollegeDegrees360
Hunter Scott is the head of publicity and marketing at LaFamos PR
Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
Digital Journal Inc
Hubspot international operations 2012
Hubspot international operations 2012
Hubspot Press Release
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Cairn Rodrigues
Indiana s new  Honest to Goodness  logo  from WLWT News in Cincinnati.
Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
WLWT News, Cincinnati
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
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Wikipedia
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A marketing campaigns from Tourism Australia
A marketing campaigns from Tourism Australia
Tourism Australia
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
Nice ice cream marketing here.
Nice ice cream marketing here.
Six Flags
LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
AOL s Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit
 In short  the middle class (as we have known it) has changed   says author and journalist Matt Carm...
"In short, the middle class (as we have known it) has changed," says author and journalist Matt Carmichael. He cites in detail that, "many of these changes have been building for decades and have been hastened and exacerbated by the recession."