Marketing News

The founder of Twitter recently headlined a summit in Japan to offer advice to the country's entrepreneurs - but what should an entrepreneur do to gain Twitter followers and to move forward with 140-character nuggets?

Toronto - Digital Journal Inc. announced today digital marketing veteran Leslie Andrachuk has joined the company to lead new marketing and advertising initiatives.

The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.

In what could be the most threatening April Fool's prank of the year, popular video sharing site, YouTube, has declared it will go offline until 2023.

Leading obesity experts in Alberta, Canada are calling for a ban on junk food and beverage ads that target kids. The impetus is to curb obesity rates that the researchers say should be the responsibility of governments, at least in part.

Regina - An ad used by the Canadian Wheat Board (CWB) to entice farmers to opt for the board to market their grain, has been the subject of controversy. The ad depicts a young woman in a skirt straddling a fence posing the question "Still on the fence?"

It's not that surprising to see food companies are increasingly advertising to kids through smartphones. Advertisements are already implemented on smartphones, specifically via the Android application market.

A new survey has found that less than one-third of companies have a designated employee to manage social media accounts. Instead, it appears most businesses assign social media as a task on top of other employee job responsibilities.

The company that makes Bazooka Bubble Gum has announced its plans to eliminate the tiny comic strip that has traditionally come wrapped inside each piece of bubble gum. The comics have been included for almost six decades.

Whether it be networking, advertising, or simply staying in touch, the likes of Twitter, Facebook, LinkedIn, etc. have emerged as valuable outlets with the potential to deliver huge benefits in the world of marketing.