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Marketing News

Peugeot Citroen shares slump as unveils recovery plan

Paris - French auto group Peugeot Citroen, fighting to recover from crisis with a new Chinese shareholder, presented a global recovery strategy on Monday, but its shares slumped.
In the Media by Laure Fillon (AFP)

Peugeot Citroen reveals recovery strategy, shares slump

Paris - French auto group Peugeot Citroen, fighting to recover from crisis with a new Chinese shareholder, presented a recovery strategy on Monday, but its shares slumped.
In the Media by Laure Fillon (AFP)

IBM buys Internet marketing firm Silverpop

San Francisco - IBM on Thursday announced that it is buying Internet marketing firm Silverpop to enhance its portfolio of services for businesses out to target potential customers.
In the Media by AFP

Op-Ed: What's next after content marketing? Two trends worth watching

After the current content marketing craze runs its course, what comes next? A look into the digital marketing crystal ball, courtesy of the first column dubbed MarketingFuturist.

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
In the Media by Michael Krebs

/newsrooms to take part in live chat on branded newsrooms

On Tuesday, April 8 at 11 a.m. ET, Chris Hogg, Vice President of Content & Coverage for /newsrooms, will be a panelist in a live chat on everything to do with branded newsrooms. Anyone can participate in the online discussion.
In the Media by Michael Thomas

Samsung 'selfie' flap now in hands of lawyers: White House

Washington - The controversy over a "selfie" photo of President Barack Obama and baseball star David Ortiz now is in the hands of attorneys, a White House official said on Sunday.
In the Media by AFP

Samsung scores marketing home run with Obama selfie

Washington - Samsung celebrated a viral marketing coup Wednesday after a Boston Red Sox baseball star used one of its smartphones to snap a selfie at the White House with Barack Obama.
In the Media by AFP

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.
In the Media by Michael Krebs

Therapeutic Solutions notes social media marketing possibilities Special

Merrick - Social media methodologies and marketing strategies in preventative medicine proved their value in an interview with Jamie Rockwin, president of Therapeutic Solutions Physical Therapy.
Digital Journal Report by Michael Krebs
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