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Marketing News

Q&A: Status quo marketing strategies are trash Special

COVID-19 has illuminated the trend that the typical marketing strategies aren’t providing tangible return-on-investment for B21. Frans Van Hulle, CEO and cofounder of PX, provides analysis.

Q&A: What needs to be considered when rebranding a business? Special

How can be businesses be successfully rebranded and what are the main pitfalls to avoid during the process? To get to grips with the intricacies of the rebranding process, Digital Journal caught up with Rohan Thambrahalli.

Q&A: Things businesses need to consider with text marketing Special

Over 560 billion text messages are sent every month and many businesses are starting to use this as a form of marketing. However, before firms hop onto the bandwagon there are a few things organizations should know, says Tara Kelly, of SPLICE Software.

Amazon hits #1 spot on Brand Intimacy Study

Amazon ranked #1 for the first time in MBLM’s Brand Intimacy 2020 Study, a major study of brands based on emotions, now in its 10th year and previous profiled on Digital Journal. Disney and Apple are placed second and third.

Brands need to wake up to the dangers of deepfake attacks Special

Companies need to wake up to the dangers of deepfake brand attacks and, in response, brands have a heightened responsibility with how they use and protect consumer data in relation to the deepfake era.

Q&A: AI is helping to leverage improved sales solutions Special

By implementing AI to power your forecasting process, companies can enhance their ability to predict business outcomes more accurately and identify risk earlier. Geoff Birnes of Atrium explains more.

Q&A: Globant outlines how the cyber-skills shortage can be met Special

Globant (a digitally-native tech services company) has outlined the importance of developing a cybersecurity strategy for businesses of every size and in every sector. This includes addressing the cyber-skills shortage.

Q&A: How mobile will emerge as a marketing channel in 2020 Special

2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. The year will be all about 'Return on Marketing Spend (RoMS)'.

Q&A: Is marketing culture driving compliance or vice versa? Special

There is a drive towards empathy-centric marketing as company cultures shift and Millennials move into more positions of authority. Is this shift in marketing a result of a simple generational and cultural change or a result of regulations?

New Facebook logo arrives as its 'family' grows

San Francisco - Facebook on Monday unveiled a new logo to represent the Silicon Valley company, distinct from its core social network.

Cross-channel marketing is now essential for news media

Cross-channel marketing is being picked up by a wider array of industries, beyond more established homes in retail and e-commerce. The process has become important for many consumer-facing companies, including news media, according to a new report.

3 trends to consider for your 2020 social media strategy

As we head into 2020, social media needs to play a key role in a brand’s marketing mix. Here's what you need to be paying attention to for next year and beyond.

Q&A: Are brands growing to match global customer service trends? Special

In today’s digital world, communication preferences for consumers constantly change at a rapid pace. In order for brands to successfully meet their consumers’ expectations, they must implement the trends that are evolving into a customer care strategy

Q&A: Why the ‘path of least resistance’ is a branding nightmare Special

According to Jean-Marc Chanoine of Templafy, we are psychologically wired to take the ‘path of least resistance’ at work. The problem is that weak brands are born out of fractured internal processes, as he explains in an interview.

Q&A: Nature vs. Nurture - Are good salespeople born or made? Special

Theresa O’Neil, CMO at Showpad, discusses with Digital Journal how sales organizations can uplevel their middle-of-the-pack performers with artificial intelligence driven training and coaching technology.

Apple TV Plus video-on-demand service enters a crowded field

Apple surprised investors and consumers alike when it announced the pricing for its subscription video-on-demand service Apple TV+ at its September event. Apple's streamlining service will cost just $4.99 per month for U.S. subscribers.

Juul Labs Inc in hot-seat again over marketing practices

The FDA slammed vaping company Juul on Monday for illegally advertising its nicotine pods as a safer alternative to cigarettes, threatening to fine or even seize the company’s products if it doesn’t correct its marketing.

Q&A: Brands are leveraging interactive and story-driven content Special

Trends suggest more publishers, brands, and agencies are leveraging interactive and story-driven content to increase engagement and revenue. Expert Moti Cohen explains why interactive content is changing the way consumers engage with online content

Q&A: Tactics to optimize the mobile customer support experience Special

One often overlooked piece of the customer experience is mobile customer support, but to drive sales business need focus on developing the best mobile experience according to Anand Janefalkar of UJET.

Q&A: Call tracking can assist marketers to gain better insights Special

Drawing analytics from marketing data can be a struggle. However, new forms of automation are emerging to enable marketers to view aggregated form data, and gain insight into which marketing effort provokes the best leads.

Airbus to ask airlines to check wings of older A380s for cracks

Paris - European aircraft maker Airbus will ask airlines operating 25 of its oldest A380 super-jumbo jets to inspect their wings after cracks were found in some models, the EU's Aviation Safety Agency said.

Q&A: Why marketers need to utilize social media Special

Given that 45 percent of people have increased their social media usage over the past year, this highlights the power social holds for both consumers in everyday society and the opportunities for marketers in obtaining data and driving business results.

Q&A: How marketers can crack the code of complex sales Special

With the help of modern sales technology, marketers can gain the insight they need to help sellers close more deals, according to Theresa O’Neil, CMO of Showpad. O'Neil outlines the basis of a strategy.

Q&A: Gamification for seamless marketing experiences Special

Broadcasters have recognized that passive viewership does not drive increases to advertising or marketing. Evidence suggests that gamification strategies can lead to a 100 to 150 percent increase in engagement metrics. An expert provides insight.

En garde! France embraces the lightsaber — as sport

Lyon - It has for decades been the dream of the young and the young-at-heart -- to be like Luke Skywalker from Star Wars and vanquish foes with a lightsaber.

The ethical gold rush: Gilded age for guilt-free jewellery

Paris - Forget how many carats -- how ethical is your gold? As high-end consumers demand to know the origin of their treasures, some jewellers are ensuring they use responsibly sourced, eco-friendly or recycled gold.

Small businesses need a strategy to advertise on social media

Halifax - With nearly half the world's population wired to the Internet, it follows that businesses use social media sites for advertising. But without a clear strategy in place, many small businesses are wasting their time online, says one digital strategist.

Q&A: How augmented reality and big data are shaking up sales Special

Sales people today need to find new and imaginative strategies to market and sell products. This requires new technology and it requires a new approach to sales. A leading expert shows how AR and big data matters for sales today.

Q&A: Why YouTube is the most intimate brand among Millennials Special

YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM’s Brand Intimacy 2019 Study. Rina Plapler, partner at MBLM reveals more about the trends and brand intimacy in general.

Q&A: What is in store for digital marketing? Special

Technology is impacting digital marketing in a variety of ways. This includes the latest voice assistants and tech companions, meaning companies have more access to consumer data than ever before.
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Indiana s new  Honest to Goodness  logo  from WLWT News in Cincinnati.
Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
WLWT News, Cincinnati
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
File photo: Inside a telemarket office during shift.
File photo: Inside a telemarket office during shift.
Via Wikimedia / Johnskate17
Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit
A sales representative discusses a new product with a conference delegate  at the event in Croatia.
A sales representative discusses a new product with a conference delegate, at the event in Croatia.
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
Hubspot international operations 2012
Hubspot international operations 2012
Hubspot Press Release
LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
Katia Houbiguian  Microsoft Canada CMO  speaking at Microsoft s Connected Sales and Marketing event.
Katia Houbiguian, Microsoft Canada CMO, speaking at Microsoft's Connected Sales and Marketing event.
Hunter Scott is the head of publicity and marketing at LaFamos PR
Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
A marketing campaigns from Tourism Australia
A marketing campaigns from Tourism Australia
Tourism Australia
 In short  the middle class (as we have known it) has changed   says author and journalist Matt Carm...
"In short, the middle class (as we have known it) has changed," says author and journalist Matt Carmichael. He cites in detail that, "many of these changes have been building for decades and have been hastened and exacerbated by the recession."
Untitled
Cairn Rodrigues
/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
Digital Journal Inc
Nice ice cream marketing here.
Nice ice cream marketing here.
Six Flags
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
AOL s Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit

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