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Marketing News

Interview with Adam Ellis: Marketing Director of The Paramount Special

Huntington - Adam Ellis is the director of marketing at The Paramount in Huntington on Long Island. He chatted with Digital Journal about his job description, proudest moments and future plans with the venue.

Op-Ed: E-cigarette adverts extend out to children and teens

A new review of the market reach of advertising for electronic cigarettes has found the adverts are hitting school-aged children. This runs contrary to assurances provided by manufacturers of the devices.

How CMOs can calculate their value

What is the job, exactly? What are you trying to accomplish? Some marketing executives will list standard marketing measurements like response rates, search ranking, and website traffic.

Op-Ed: Data scientists identify influential consumers who increase sales

New York - Data scientists have identified a new group of influential consumers who can increase sales for any business. This group of consumers use emotions to influence brand loyalty with others.

Snapchat abruptly snaps, closes Snap Channel videos and shows

Messaging app Snapchat has abruptly shut down Snap Channel, a feature that showcased its own content including stories and videos. The staff responsible for creating the media have been made redundant.

Bed Bath & Beyond's famous coupons are backfiring

Bed Bath & Beyond is famous for dispensing coupons for 20 percent off almost any one item. But while that strategy was successful for getting shoppers in stores for a time, it has now backfired, reports Sarah Halzack at The Washington Post.

Op-Ed: Should your B2B company be as transparent as possible?

It used to be that when a company was privately owned, things were, well, mostly private. A company may have disclosed the number of employees and maybe annual sales but all other information was kept behind closed doors.

Twitter experimenting with native polls in tweets

Twitter has confirmed it is working on adding native support for polls in tweets. Voters will be able to click option buttons embedded in the tweet to cast their ballot. The feature is currently being tested with a limited number of users.

Samsung tells iPhone 6S buyers to 'queue jump' to its Galaxy S6

As queues formed around Apple Stores worldwide this morning, Samsung reps were reportedly on-hand in London with an offer of a way out of waiting — by buying the company's own Galaxy S6.

Digital Journal Group acquires award-winning content marketing measurement pioneer SqueezeCMM

Toronto - It's a big statement when a customer acquires a vendor, and SqueezeCMM Inc. is delighted to announce today that one of its early alpha customers, Digital Journal Group, has acquired its content marketing measurement business.

What you need to know about geofencing in mobile marketing

A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary.

Wikipedia blocks accounts linked to paid edits

San Francisco - Wikipedia said that it has blocked more than 300 accounts being used by people being paid to create or tweak entries at the communally sourced online encyclopedia.

How marketing is like a game of Risk

In the mind of podcaster and startup guru Saul Colt, marketing is much like a game of Risk. In his June 2015 keynote speech at Xerocon Denver he explained what he calls “Saul Colt’s Marketing Risk."

The best A/B testing idea you never knew about…until now

You would think that marketers would be adept at running successful A/B tests. But the stark reality is that the overwhelming majority of A/B tests—around 90 percent of them—fail.

'Ant-Man' crawls to the top

UPDATE 7.21.15: It turns out both "Ant-Man" and "Minions" came in a bit smaller than the Sunday estimates. "Ant-Man" came in at $57.1 million while "Minions" saw a $49.3 million weekend haul.

Americans explode Internet: Social media marketing taking notice

Since 2000, the Pew Research Center has been conducting a study to view how Internet access has impacted on American society. The survey specifically documents how the Internet has evolved to become a fundamental part of living life every day.

Op-Ed: What you need to know about marketing today

Don't miss out on growing your customer or client base. Below are the four trends that shine a light on the future of marketing.

Op-Ed: What you need to know about the future of marketing Special

Even if you do not play a major role in your company’s marketing decisions, you most likely realize that the type of advertising that works has shifted dramatically during the past few years.

Business success lessons from two Canadian CEOs

Toronto - A Toronto panel with two prominent CEOs, one who works in the B2B space, looked at the best practises to achieving business success.

Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.

Op-Ed: Trade shows remain top value in B2B marketing

The past few years, the business media has focused its coverage on emerging tools such as social media, mobile, and wearables as new platforms for sales and marketing.

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. B2B News Network investigates.

Op-Ed: The importance of social media in promoting website content

In a world where social media increasingly decides what internet users see and do and with SEO becoming less reliable, it is more important than ever for websites to use the technology effectively to communicate with users and market their own material.

eZanga discovers a new botnet affecting advertisers and users

A new piece of malware that clandestinely hijacks web browsers and uses them to farm lucrative, but fraudulent, ad click-throughs has been discovered spreading across unsuspecting users’ computers.

A look at the top online marketing conferences this year

It is coming to the time of the year when online marketers and SEO experts converge to share ideas and learn from each other at conferences worldwide. With events in every major city, the outcomes will directly influence the future of online marketing.

New Research on the Power of Documentation in Content Marketing

When most people think of documentation, they think of a painstaking, unnecessary process that slows down productivity with tedious, manual writing.

McDonald’s emphasizes 'love' in new marketing campaign

With the launch of the colorful, upbeat cartoon commercial showing arch-enemies getting along with the help of McDonald’s products, the fast-food chain is shifting from a product-centric company to a consumer-centric message.

Controversial comedy to haul in $3-4 million over holiday

UPDATE: "The Interview" took in over $1 million on Christmas, but no sales figures are available for the various streaming services.

List of theaters showing 'The Interview'

UPDATE: The list of theaters showing the controversial film "The Interview" is at 300, (not including You Tube or VOD). Its Christmas day release is now all the buzz, like it or not.

Starbucks’ five–year plan aims to double sales

Starbucks shares rose on news that the coffee chain will be adding stores, menu items and alcoholic beverages.which it hopes will double its sales revenue by 2019.
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CollegeDegrees360
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
Nice ice cream marketing here.
Nice ice cream marketing here.
Six Flags
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
 In short  the middle class (as we have known it) has changed   says author and journalist Matt Carm...
"In short, the middle class (as we have known it) has changed," says author and journalist Matt Carmichael. He cites in detail that, "many of these changes have been building for decades and have been hastened and exacerbated by the recession."
Untitled
Wikipedia
Indiana s new  Honest to Goodness  logo  from WLWT News in Cincinnati.
Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
WLWT News, Cincinnati
Hunter Scott is the head of publicity and marketing at LaFamos PR
Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
Digital Journal Inc
Untitled
Cairn Rodrigues
Hubspot international operations 2012
Hubspot international operations 2012
Hubspot Press Release
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
AOL s Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A marketing campaigns from Tourism Australia
A marketing campaigns from Tourism Australia
Tourism Australia
Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit