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Marketing News

Air New Zealand pulls bikini model ads after complaints

Air New Zealand (ANZ) thought that everything would be fine after it released a comical safety video featuring supermodels from the Sports Illustrated Swimsuit Edition. That was until quite a few flyers took offense.
In the Media by Walter McDaniel - 6 comments

Coors Light treasure hunt derails Toronto traffic

Toronto - Officials at Coors Light thought it would be a great idea to hide cases of beer around Toronto this summer. The search and rescue promotion was meant to be fun but instead caused a bomb scare which derailed traffic and went viral on social media.
In the Media by Walter McDaniel

Op-Ed: Why P&G’s restructuring has marketers panicked

Back in 1993, brand powerhouse Procter & Gamble did away with the title of “advertising manager” in favor of a new one that better described the roles of these employees: “marketing director.”
In the Media by Simon Crompton

Op-Ed: Startup marketing goes old school

Toronto - At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing.
In the Media by Mark Evans

Op-Ed: Content marketing — From brand journalism to tools for diagnosis 

We think about content marketing as being the same as brand journalism. But for considered purchases and B2B, content marketing is more effective when it's less about articles and more about tools.

Video: Dr. Oz called into Senate review

Dr. Oz has for some time been making claims about how miraculous his products are. Now senators are calling him in for a review of how much his products do and how much is just marketing.
In the Media by Walter McDaniel - 7 comments

Op-Ed: How Shark Robert Herjavec measures B2B content marketing

Page views? Time on page? Are these real content marketing performance indicators? No. Find out what meets a Shark's criteria.

Car shoppers embracing the online age

According to a new report published Tuesday, a rapidly expanding number of car buyers are now finding great deals just by shopping exclusively on the Internet.
In the Media by Michael Essany

Op-Ed: Next up for content marketing? Curation & quality

Toronto - As content marketing becomes a corporate staple, brands need to be paying more attention to curation and quality. These are two ways that brands can stay ahead of the content pack.
In the Media by Mark Evans

ScribbleLive Chat: Marketing to men in a digital age

In this live chat that ended Tuesday, marketing experts explained what it takes to get men to engage with content in connected world. Hear insight from executives at Playboy and Mandatory.com.
In the Media by David Silverberg

Op-Ed: 4 steps to a customer-led, goal-driven B2B content marketing plan

Content marketing is effective, but it's not easy to plan. If it isn't strategic, based on corporate priorities, it won't get the right results. Without focus on customer needs, it won't get attention. Here's what to do.

Look, listen, leap: Social Media World Forum North America 2014 Special

New York - Look, listen, leap for the marketing win: Social Media World Forum North America 2014 (#SMWF) conference highlighted the importance of listening, data gathering and analysis to enable business opportunities.
Digital Journal Report by Stephanie Grayson

A day in the life of publicity and marketing head Hunter Scott Special

Hunter Scott is the head of marketing and publicity at LaFamos PR, a boutique public relations firm in Hollywood, California, which has been around for nearly seven years.
Digital Journal Report by Markos Papadatos

Op-Ed: Stop wasting time! Turn your social media posts into real traffic

As you work up to high-concept, artistic, “Big Brand” content, take time to create the ground level content that will convert your social media traffic into REAL traffic.
In the Media by Bob Hutchins - 2 comments

Review: Digital Media Summit unites online presence with overall strategy Special

Toronto - The Digital Media Summit is Canada’s social media and interactive marketing conference, recruiting the sagest gurus, including Shingy and Gary Vaynerchuk, to help people optimize their digital and social media strategies.
Digital Journal Report by Sarah Gopaul - 5 comments

Pandora pushes 'promoted stations' via collaborative marketing

Most music lovers would not peg industry giants such as Kleenex, Skechers, or Taco Bell as being experts in music making. Yet, Pandora is teaming up with such brand makers to promote uniquely targeted stations on their streaming radio service.
In the Media by Simon Crompton - 1 comment

Facebook launches mobile advertising Network

At its F8 developer conference, held April 30, Facebook launched its new mobile advertising network called Facebook Audience Network.
In the Media by Nicole Weddington

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.
Digital Journal Report by Michael Krebs

5 conferences every online marketer should attend in 2014

If you work in marketing products online then there are a number of conferences you can attend this year led by some of the best at the game in order to further your knowledge of your business. We look at five great US-based ones.
In the Media by James Walker

Marketing challenges for big brands as face of families changes

Marketing campaigns are changing gears as the definition of the modern family takes new shape, says director of strategy at Saatchi & Saatchi.
In the Media by Nicole Weddington

Op-Ed: Have we hit 'peak human marketing'?

Four years ago tech and data to many marketers meant Facebook and pageviews. Today marketing technology has exploded. Is the marketing industry about to experience the tech-related pain publishing has gone through?

Op-Ed: For young guys on mobile, Twitter & Reddit erupt as leaders

New research coming out of Consumer Sharing Trends Report 2014 reveals that Twitter’s back and stronger than ever. And what social channel saw the second most dynamic growth, you ask? Reddit.
In the Media by Bob Hutchins

Peugeot Citroen shares slump as unveils recovery plan

Paris - French auto group Peugeot Citroen, fighting to recover from crisis with a new Chinese shareholder, presented a global recovery strategy on Monday, but its shares slumped.
In the Media by Laure Fillon (AFP)

Peugeot Citroen reveals recovery strategy, shares slump

Paris - French auto group Peugeot Citroen, fighting to recover from crisis with a new Chinese shareholder, presented a recovery strategy on Monday, but its shares slumped.
In the Media by Laure Fillon (AFP)

IBM buys Internet marketing firm Silverpop

San Francisco - IBM on Thursday announced that it is buying Internet marketing firm Silverpop to enhance its portfolio of services for businesses out to target potential customers.
In the Media by AFP

Op-Ed: What's next after content marketing? Two trends worth watching

After the current content marketing craze runs its course, what comes next? A look into the digital marketing crystal ball, courtesy of the first column dubbed MarketingFuturist.

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
In the Media by Michael Krebs

/newsrooms to take part in live chat on branded newsrooms

On Tuesday, April 8 at 11 a.m. ET, Chris Hogg, Vice President of Content & Coverage for /newsrooms, will be a panelist in a live chat on everything to do with branded newsrooms. Anyone can participate in the online discussion.
In the Media by Michael Thomas

Samsung 'selfie' flap now in hands of lawyers: White House

Washington - The controversy over a "selfie" photo of President Barack Obama and baseball star David Ortiz now is in the hands of attorneys, a White House official said on Sunday.
In the Media by AFP

Samsung scores marketing home run with Obama selfie

Washington - Samsung celebrated a viral marketing coup Wednesday after a Boston Red Sox baseball star used one of its smartphones to snap a selfie at the White House with Barack Obama.
In the Media by AFP
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Nice ice cream marketing here.
Six Flags
Nice ice cream marketing here.
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CollegeDegrees360
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@mkrtgfuturist
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A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
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Wikipedia
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AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
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Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
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Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
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Indiana s new  Honest to Goodness  logo  from WLWT News in Cincinnati.
WLWT News, Cincinnati
Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
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AOL s Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit
AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
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/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
Digital Journal Inc
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
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Cairn Rodrigues
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Hubspot international operations 2012
Hubspot Press Release
Hubspot international operations 2012
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LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
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File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
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Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
Hunter Scott is the head of publicity and marketing at LaFamos PR
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A marketing campaigns from Tourism Australia
Tourism Australia
A marketing campaigns from Tourism Australia
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