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Marketing News

Legal battle over rights to Olympic founder's name

Lausanne - A Dutch branding company, a global sports organisation and the name of a French aristocrat who has been dead for 80 years might not seem like the ingredients for a high-stakes legal battle.

How intelligence systems help companies win deals: Q&A Special

New technology is allowing companies to obviate the need to find a sales-superstar. By using artificial intelligence, companies can instead turn average sellers into closers. Byron Matthews, CEO of Miller Heiman Group explains how.

What does Alibaba's new AI copywriter mean for advertising?

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads every second. What does this mean for the advertising industry?

Q&A: Time for brands to drop celebs and to use real people Special

According to Sprout Social's new Index report There is a marked revolution happening, driven by a plea from consumers for brands to scrap the photoshopped models from their ads in exchange for more authentic, people. Rachael Samuels explains more.

Unknown marketing firm leaks over 300 million personal records

A data breach by a marketing firm that leaked 340 million personal records was found by a security researcher earlier this month.

Machine intelligence for digital marketing analytics: Interview Special

Marketing goods and services is becoming increasingly complex, and to gain a competitive advantage machine learning and data analytics are required to foster insights. A new tool for this comes from conDati.

Time for brands to focus on social issues: Interview Special

Any brand can tweet, post or even run a campaign around a social issue. However, what matters is if this bandwagoning is in line with their overall mission, according to brand specialist Paul Vivant.

Blockchain is transforming the B2B data exchange: Interview Special

Business-to-business blockchain can increase revenue and potentially take third-party data vendors (Amazon, Facebook) out of the equation entirely, according to Andrew Ma of LemoChain.

The future of brands in digital age: Interview Special

Brands continue to be important as more advertising moves digital, but new strategies are required in order to improve brand presence. To understand what a 21st century digital marketing strategy looks like, Kevin Kelly provides advice.

How advertisers and marketers can connect with buyers: Interview Special

Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions of email subscribers to make money. He discusses his PowerInbox solution.

Psychometrics: How Facebook data helped Trump find his voters

Washington - It was one of hundreds of cute questionnaires that were shared widely on Facebook and other social media, like "Which Pokemon Are You?" and "What Are Your Most Used Words?

Google expands YouTube Director Onsite to 170 U.S. cities

Google has announced it is expanding YouTube Director Onsite to more cities across the U.S. The service allows SMBs to work with professional video directors and creators to build their own video ads. The only requirement is they commit to ad spending.

Superbrands for 2018 revealed: LEGO and Apple in top spots

London - The British Superbrands Council has unveiled the 'superbrands' of 2018, as voted on by the public and business professionals. 2018 has seen a change to the number one spot for both business and consumer rankings.

Apple remains the world's most intimate brand

According to MBLM’s Brand Intimacy 2018 Report, Apple again dominates. Overall, media & entertainment industry ranked first overall for the first time, triumphing over automotive. The chart reflects the emotional bonds between a person and a brand.

Advertising companies facing talent shortfall

Publishers and brands are spending more on branded content in order to beat out competition. The main problem now facing advertisers is finding people with the right skills.

Bridging the social media and business enterprise gap: Interview Special

The company Conversocial is bridging the gap between the rapidly-shifting world of social and mobile channels and the world and needs of the large enterprise contact center. The aim is to modernize customer services.

Interview: Exploring the concept of Brand Intimacy Special

Why are some brands continually successful (like Apple) and yet others seem to suffer with mishaps (United Airlines and Uber in 2017)? Mario Natarelli, managing partner at MBLM, provides the answers.

Minerals in e-waste discarded in 2016 were worth $65 billion

E-waste, which includes anything with a plug or a battery is the topic of a new United Nations-backed study published Wednesday. A staggering 44.7 million metric tons (Mt) was generated globally in 2016 — up 3.3 Mt or eight percent from 2014.

Customer engagement has completely transformed: Microsoft CMO

“Digital transformation has totally reframed the way customers are engaging,” said Katia Houbiguian, CMO of Microsoft Canada at Microsoft’s recent Connected Sales and Marketing event.

Digital transformation of banking seeks out customers

A key element of digital transformation is with seeking out the customer rather than waiting for the customer to come to the instiution. This is part of a ‘go-to-market’ strategy, and a recent example is with Seacoast Bank.

Andrew Tyler Capetandes talks music, photography and modeling Special

Andrew Tyler Capetandes chatted with Digital Journal about his career in music and marketing, as well as his loves for photography and modeling.

New blockchain for very high transaction rates

Singapore - Following two years of development, technologists at the National University of Singapore have tested a new blockchain, based on the technology of ‘sharding.’ This is to facilitate extremely high transaction-rates.

Meet Chip Schutzman: President of Miles High Productions Special

Los Angeles - Chip Schutzman is the president and founder of Miles High Productions, a respected online music marketing, social media and promotion company.

New working group to explore the use of blockchain in digital ads

The Interactive Advertising Bureau (IAB) has set up a Blockchain Working Group, bringing the technology a step closer to widespread use in marketing. The blockchain's transparent nature could help control the flood of ad fraud in the industry.

Online social life is a poor predictor of reality

Warwick - Social media platforms like Twitter are poor predictors of how people respond and feel in real-life, according to new research. Social media analytics have some way to go before they approach accuracy; something which affects marketing.

Boeing tips China to need $1.1 tn new planes over next 20 years

Bejing - Boeing says China will need more than a trillion dollars-worth of new airplanes over the next two decades as the cash-rich middle class grows and infrastructure projects pick up.

'Digital influencer' marketing a growing trend on the Internet

Social media has become our "prime time" source for information, from news to what we end up purchasing. And as online platforms become cluttered with ads, marketers are rushing to find new ways to connect with their customers, using digital influencers.

Big data is changing the way startups approach marketing

When a company, regardless of its size, wants to market a product, an old trick used in TV ads still applies — "The more you know..." And with the prevalence of technology in our lives, this saying has proven all the more powerful with today's consumers

Gmail is marking newsletters as spam — and users are annoyed

Gmail is reportedly marking email newsletters that users have subscribed to as spam. Some distributors of email campaigns have seen their open rates plummet in recent weeks. Google hasn't publicly announced any changes or acknowledged the complaints.

BMW to squeeze more mileage out of luxury segment

Frankfurt Am Main - German luxury carmaker BMW said Tuesday it was planning as many as 40 new top-of-the-range models in the coming years in an effort to catch up after historic rival Mercedes outsold it in 2016.
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LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
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/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
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File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
Nice ice cream marketing here.
Nice ice cream marketing here.
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Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
Katia Houbiguian  Microsoft Canada CMO  speaking at Microsoft s Connected Sales and Marketing event.
Katia Houbiguian, Microsoft Canada CMO, speaking at Microsoft's Connected Sales and Marketing event.
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit
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AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit
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A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
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A marketing campaigns from Tourism Australia
Tourism Australia
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Hunter Scott is the head of publicity and marketing at LaFamos PR
Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
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"In short, the middle class (as we have known it) has changed," says author and journalist Matt Carmichael. He cites in detail that, "many of these changes have been building for decades and have been hastened and exacerbated by the recession."
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Hubspot international operations 2012
Hubspot Press Release
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Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
WLWT News, Cincinnati