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Marketing News

Airbus to ask airlines to check wings of older A380s for cracks

Paris - European aircraft maker Airbus will ask airlines operating 25 of its oldest A380 super-jumbo jets to inspect their wings after cracks were found in some models, the EU's Aviation Safety Agency said.

Q&A: Why marketers need to utilize social media Special

Given that 45 percent of people have increased their social media usage over the past year, this highlights the power social holds for both consumers in everyday society and the opportunities for marketers in obtaining data and driving business results.

Q&A: How marketers can crack the code of complex sales Special

With the help of modern sales technology, marketers can gain the insight they need to help sellers close more deals, according to Theresa O’Neil, CMO of Showpad. O'Neil outlines the basis of a strategy.

Q&A: Gamification for seamless marketing experiences Special

Broadcasters have recognized that passive viewership does not drive increases to advertising or marketing. Evidence suggests that gamification strategies can lead to a 100 to 150 percent increase in engagement metrics. An expert provides insight.

En garde! France embraces the lightsaber — as sport

Lyon - It has for decades been the dream of the young and the young-at-heart -- to be like Luke Skywalker from Star Wars and vanquish foes with a lightsaber.

The ethical gold rush: Gilded age for guilt-free jewellery

Paris - Forget how many carats -- how ethical is your gold? As high-end consumers demand to know the origin of their treasures, some jewellers are ensuring they use responsibly sourced, eco-friendly or recycled gold.

Small businesses need a strategy to advertise on social media

Halifax - With nearly half the world's population wired to the Internet, it follows that businesses use social media sites for advertising. But without a clear strategy in place, many small businesses are wasting their time online, says one digital strategist.

Q&A: How augmented reality and big data are shaking up sales Special

Sales people today need to find new and imaginative strategies to market and sell products. This requires new technology and it requires a new approach to sales. A leading expert shows how AR and big data matters for sales today.

Q&A: Why YouTube is the most intimate brand among Millennials Special

YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM’s Brand Intimacy 2019 Study. Rina Plapler, partner at MBLM reveals more about the trends and brand intimacy in general.

Q&A: What is in store for digital marketing? Special

Technology is impacting digital marketing in a variety of ways. This includes the latest voice assistants and tech companions, meaning companies have more access to consumer data than ever before.

Q&A: Why more 'humble' software will do us all good in 2019 Special

Marketers face many challenges in an ever-growing competitive landscape. One challenge they don't need is with getting different types of software to work together. Rasmus Skjoldan from Magnolia CMS offers some solutions.

Mark Evans looks to conjure marketing spark in entrepreneurs

A new book from B2B consultant Mark Evans wants to take the dread out of marketing for entrepreneurs with everyday, practical advice.

Google's new phone software aims to end telemarketer calls

The feature lets you use Google Assistant to answer phone calls — it instantly transcribes the phone call and lets you choose if you want to pick up.

Utility survey shows majority of Americans want renewable energy

While Americans are almost manic in their political beliefs, there is one thing the majority does agree on — and that is renewable energy. It is clean, high-tech, it provides jobs and it is the future — and new research shows Americans want it right n

Starbucks finally opens cafe in Italy, home of espresso

Milan - US coffee giant Starbucks opens its first branch in Italy on Thursday, with the sprawling Milan 'roastery' at the avant garde of an ambitious plan to conquer the spiritual home of espresso.

Q&A: Email signatures are a key business communication tool Special

According to Templafy email is an underutilized marketing tool. However, there are also a number of common misconceptions when it comes to email signature marketing. Christian Lund provides some business tips.

Platform provides brands with consumer-led video feedback: Q&A Special

Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with companies and provide direct feedback on purchases. How big is video feedback set to become?

Legal battle over rights to Olympic founder's name

Lausanne - A Dutch branding company, a global sports organisation and the name of a French aristocrat who has been dead for 80 years might not seem like the ingredients for a high-stakes legal battle.

How intelligence systems help companies win deals: Q&A Special

New technology is allowing companies to obviate the need to find a sales-superstar. By using artificial intelligence, companies can instead turn average sellers into closers. Byron Matthews, CEO of Miller Heiman Group explains how.

What does Alibaba's new AI copywriter mean for advertising?

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads every second. What does this mean for the advertising industry?

Q&A: Time for brands to drop celebs and to use real people Special

According to Sprout Social's new Index report There is a marked revolution happening, driven by a plea from consumers for brands to scrap the photoshopped models from their ads in exchange for more authentic, people. Rachael Samuels explains more.

Unknown marketing firm leaks over 300 million personal records

A data breach by a marketing firm that leaked 340 million personal records was found by a security researcher earlier this month.

Machine intelligence for digital marketing analytics: Interview Special

Marketing goods and services is becoming increasingly complex, and to gain a competitive advantage machine learning and data analytics are required to foster insights. A new tool for this comes from conDati.

Time for brands to focus on social issues: Interview Special

Any brand can tweet, post or even run a campaign around a social issue. However, what matters is if this bandwagoning is in line with their overall mission, according to brand specialist Paul Vivant.

Blockchain is transforming the B2B data exchange: Interview Special

Business-to-business blockchain can increase revenue and potentially take third-party data vendors (Amazon, Facebook) out of the equation entirely, according to Andrew Ma of LemoChain.

The future of brands in digital age: Interview Special

Brands continue to be important as more advertising moves digital, but new strategies are required in order to improve brand presence. To understand what a 21st century digital marketing strategy looks like, Kevin Kelly provides advice.

How advertisers and marketers can connect with buyers: Interview Special

Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions of email subscribers to make money. He discusses his PowerInbox solution.

Psychometrics: How Facebook data helped Trump find his voters

Washington - It was one of hundreds of cute questionnaires that were shared widely on Facebook and other social media, like "Which Pokemon Are You?" and "What Are Your Most Used Words?

Google expands YouTube Director Onsite to 170 U.S. cities

Google has announced it is expanding YouTube Director Onsite to more cities across the U.S. The service allows SMBs to work with professional video directors and creators to build their own video ads. The only requirement is they commit to ad spending.

Superbrands for 2018 revealed: LEGO and Apple in top spots

London - The British Superbrands Council has unveiled the 'superbrands' of 2018, as voted on by the public and business professionals. 2018 has seen a change to the number one spot for both business and consumer rankings.
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Cairn Rodrigues
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
 In short  the middle class (as we have known it) has changed   says author and journalist Matt Carm...
"In short, the middle class (as we have known it) has changed," says author and journalist Matt Carmichael. He cites in detail that, "many of these changes have been building for decades and have been hastened and exacerbated by the recession."
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
A sales representative discusses a new product with a conference delegate  at the event in Croatia.
A sales representative discusses a new product with a conference delegate, at the event in Croatia.
Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit
A marketing campaigns from Tourism Australia
A marketing campaigns from Tourism Australia
Tourism Australia
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Inside a telemarket office during shift.
Via Wikimedia / Johnskate17
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A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
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AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit
Presentation board from a marketing exercise  Accenture  London
Presentation board from a marketing exercise, Accenture, London
Nice ice cream marketing here.
Nice ice cream marketing here.
Six Flags
Indiana s new  Honest to Goodness  logo  from WLWT News in Cincinnati.
Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
WLWT News, Cincinnati
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Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
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CollegeDegrees360
Katia Houbiguian  Microsoft Canada CMO  speaking at Microsoft s Connected Sales and Marketing event.
Katia Houbiguian, Microsoft Canada CMO, speaking at Microsoft's Connected Sales and Marketing event.
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Hubspot international operations 2012
Hubspot Press Release

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