Email
Password
Remember meForgot password?
    Log in with Twitter

Marketing News

Advertising companies facing talent shortfall

Publishers and brands are spending more on branded content in order to beat out competition. The main problem now facing advertisers is finding people with the right skills.

Bridging the social media and business enterprise gap: Interview Special

The company Conversocial is bridging the gap between the rapidly-shifting world of social and mobile channels and the world and needs of the large enterprise contact center. The aim is to modernize customer services.

Interview: Exploring the concept of Brand Intimacy Special

Why are some brands continually successful (like Apple) and yet others seem to suffer with mishaps (United Airlines and Uber in 2017)? Mario Natarelli, managing partner at MBLM, provides the answers.

Minerals in e-waste discarded in 2016 were worth $65 billion

E-waste, which includes anything with a plug or a battery is the topic of a new United Nations-backed study published Wednesday. A staggering 44.7 million metric tons (Mt) was generated globally in 2016 — up 3.3 Mt or eight percent from 2014.

Customer engagement has completely transformed: Microsoft CMO

“Digital transformation has totally reframed the way customers are engaging,” said Katia Houbiguian, CMO of Microsoft Canada at Microsoft’s recent Connected Sales and Marketing event.

Digital transformation of banking seeks out customers

A key element of digital transformation is with seeking out the customer rather than waiting for the customer to come to the instiution. This is part of a ‘go-to-market’ strategy, and a recent example is with Seacoast Bank.

Andrew Tyler Capetandes talks music, photography and modeling Special

Andrew Tyler Capetandes chatted with Digital Journal about his career in music and marketing, as well as his loves for photography and modeling.

New blockchain for very high transaction rates

Singapore - Following two years of development, technologists at the National University of Singapore have tested a new blockchain, based on the technology of ‘sharding.’ This is to facilitate extremely high transaction-rates.

Meet Chip Schutzman: President of Miles High Productions Special

Los Angeles - Chip Schutzman is the president and founder of Miles High Productions, a respected online music marketing, social media and promotion company.

New working group to explore the use of blockchain in digital ads

The Interactive Advertising Bureau (IAB) has set up a Blockchain Working Group, bringing the technology a step closer to widespread use in marketing. The blockchain's transparent nature could help control the flood of ad fraud in the industry.

Online social life is a poor predictor of reality

Warwick - Social media platforms like Twitter are poor predictors of how people respond and feel in real-life, according to new research. Social media analytics have some way to go before they approach accuracy; something which affects marketing.

Boeing tips China to need $1.1 tn new planes over next 20 years

Bejing - Boeing says China will need more than a trillion dollars-worth of new airplanes over the next two decades as the cash-rich middle class grows and infrastructure projects pick up.

'Digital influencer' marketing a growing trend on the Internet

Social media has become our "prime time" source for information, from news to what we end up purchasing. And as online platforms become cluttered with ads, marketers are rushing to find new ways to connect with their customers, using digital influencers.

Big data is changing the way startups approach marketing

When a company, regardless of its size, wants to market a product, an old trick used in TV ads still applies — "The more you know..." And with the prevalence of technology in our lives, this saying has proven all the more powerful with today's consumers

Gmail is marking newsletters as spam — and users are annoyed

Gmail is reportedly marking email newsletters that users have subscribed to as spam. Some distributors of email campaigns have seen their open rates plummet in recent weeks. Google hasn't publicly announced any changes or acknowledged the complaints.

BMW to squeeze more mileage out of luxury segment

Frankfurt Am Main - German luxury carmaker BMW said Tuesday it was planning as many as 40 new top-of-the-range models in the coming years in an effort to catch up after historic rival Mercedes outsold it in 2016.

Israeli top digital marketing startups join Sharper Solutions Special

The New York-based enterprise digital transformation company Sharper Solutions, announced its upcoming partnership with the top three Israeli SEO, digital marketing and app development firms Exactive Marketing, Online Performance and iApps Technologies.

Interview with Adam Ellis: Marketing Director of The Paramount Special

Huntington - Adam Ellis is the director of marketing at The Paramount in Huntington on Long Island. He chatted with Digital Journal about his job description, proudest moments and future plans with the venue.

Op-Ed: E-cigarette adverts extend out to children and teens

A new review of the market reach of advertising for electronic cigarettes has found the adverts are hitting school-aged children. This runs contrary to assurances provided by manufacturers of the devices.

How CMOs can calculate their value

What is the job, exactly? What are you trying to accomplish? Some marketing executives will list standard marketing measurements like response rates, search ranking, and website traffic.

Op-Ed: Data scientists identify influential consumers who increase sales

New York - Data scientists have identified a new group of influential consumers who can increase sales for any business. This group of consumers use emotions to influence brand loyalty with others.

Snapchat abruptly snaps, closes Snap Channel videos and shows

Messaging app Snapchat has abruptly shut down Snap Channel, a feature that showcased its own content including stories and videos. The staff responsible for creating the media have been made redundant.

Bed Bath & Beyond's famous coupons are backfiring

Bed Bath & Beyond is famous for dispensing coupons for 20 percent off almost any one item. But while that strategy was successful for getting shoppers in stores for a time, it has now backfired, reports Sarah Halzack at The Washington Post.

Op-Ed: Should your B2B company be as transparent as possible?

It used to be that when a company was privately owned, things were, well, mostly private. A company may have disclosed the number of employees and maybe annual sales but all other information was kept behind closed doors.

Twitter experimenting with native polls in tweets

Twitter has confirmed it is working on adding native support for polls in tweets. Voters will be able to click option buttons embedded in the tweet to cast their ballot. The feature is currently being tested with a limited number of users.

Samsung tells iPhone 6S buyers to 'queue jump' to its Galaxy S6

As queues formed around Apple Stores worldwide this morning, Samsung reps were reportedly on-hand in London with an offer of a way out of waiting — by buying the company's own Galaxy S6.

Digital Journal Group acquires award-winning content marketing measurement pioneer SqueezeCMM

Toronto - It's a big statement when a customer acquires a vendor, and SqueezeCMM Inc. is delighted to announce today that one of its early alpha customers, Digital Journal Group, has acquired its content marketing measurement business.

What you need to know about geofencing in mobile marketing

A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary.

Wikipedia blocks accounts linked to paid edits

San Francisco - Wikipedia said that it has blocked more than 300 accounts being used by people being paid to create or tweak entries at the communally sourced online encyclopedia.

How marketing is like a game of Risk

In the mind of podcaster and startup guru Saul Colt, marketing is much like a game of Risk. In his June 2015 keynote speech at Xerocon Denver he explained what he calls “Saul Colt’s Marketing Risk."
  1 2 3 4 5 6 ... 9 Next»

Set up a news alert for

Marketing


Marketing Image

Hunter Scott is the head of publicity and marketing at LaFamos PR
Hunter Scott is the head of publicity and marketing at LaFamos PR
Tara Ivy Salinas
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
A gypsy woman requests help to sell her vegetables when her streetside marketplace was closed
Untitled
CollegeDegrees360
Indiana s new  Honest to Goodness  logo  from WLWT News in Cincinnati.
Indiana's new "Honest to Goodness" logo, from WLWT News in Cincinnati.
WLWT News, Cincinnati
Nice ice cream marketing here.
Nice ice cream marketing here.
Six Flags
LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
AOL s Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
AOL's Digital Prophet Shingy imparts his wisdom at the 2014 Digital Media Summit.
Digital Media Summit
/newsrooms power the intersection of marketing  social media and journalism. As a division of Digita...
/newsrooms power the intersection of marketing, social media and journalism. As a division of Digital Journal Inc., we deliver content, coverage and global networks built on award-winning technology to brands everywhere.
Digital Journal Inc
Untitled
Wikipedia
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
Umang Shah relays 10 do s and don ts of (online) marketing at the 2014 Digital Media Summit.
Umang Shah relays 10 do's and don'ts of (online) marketing at the 2014 Digital Media Summit.
Digital Media Summit
Untitled
Cairn Rodrigues
Katia Houbiguian  Microsoft Canada CMO  speaking at Microsoft s Connected Sales and Marketing event.
Katia Houbiguian, Microsoft Canada CMO, speaking at Microsoft's Connected Sales and Marketing event.
 In short  the middle class (as we have known it) has changed   says author and journalist Matt Carm...
"In short, the middle class (as we have known it) has changed," says author and journalist Matt Carmichael. He cites in detail that, "many of these changes have been building for decades and have been hastened and exacerbated by the recession."
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
A marketing campaigns from Tourism Australia
A marketing campaigns from Tourism Australia
Tourism Australia
Hubspot international operations 2012
Hubspot international operations 2012
Hubspot Press Release