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Market research News

Q&A: Why market research needs to draw insights from AI Special

Companies have typically used market research in order to gain consumer insights. But in the age of social media, consumer preferences change rapidly and data gathered from months-long research projects is static and one-dimensional. AI can overcome this.

Q&A: Facebook app to pull user data for market research Special

Facebook has a new Android app called ‘Study by Facebook’ that will compensate users for letting the company see which apps/devices they use. Is this a good idea and should consumers be wary with their data privacy?

Op-Ed: Analyzing Facebook likes, new marketing frontier exposed in study

Sydney - In the past, they used to predict the future reading goat entrails. Now it’s Facebook, but a study by the University of Cambridge has produced some fascinating results and opened a whole new can for researchers.

Op-Ed: Market research 'revelation' - Net changes social life, sex life of Americans

What this article from the Melbourne Age lacks in substance, it makes up for in its portrayal of the advertising industry mindset. Advertising research has “discovered” that social behavior is being drastically reshaped by the net.

Why we often don't get the people we love the gifts they really want

A summary of an interesting study that looks at how people predict their partner's tastes.
 

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