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Firms News

Q&A: How marketers can re-energize data processes in firms Special

Many organizations are sitting on a treasure trove of data and they don’t have the processes in place to use it to the fullest potential. Cat Luga from Cognetik explains how such data can be used to improve marketing.

Brand trust is needed to win over traditional consumers

The balance within business has swung more towards consumers and away from established brands. This is due to greater competition, with startups using digital technology to cut into established spaces. This gives consumers more voice.

98% of UK firms have no cyber-attack insurance

A new UK government report has found that nearly all large firms do not possess any form of insurance that would help them to recover from a major cyber-attack, despite 81% of those surveyed having experienced a security breach in the past 12 months.

New Obama ad 'Firms' attacks Romney on job record, finances

A new Obama campaign ad continues the unrelenting attack on Romney's Bain record and his finances. The ad repeats charges against Romney that Bain outsourced jobs and that Romney has investments in Switzerland, Bermuda and the Cayman Islands.

U.S. official suggests punishing law firms

"WASHINGTON, Jan. 13 (UPI) -- A Pentagon official who oversees terrorist suspects at Guantanamo Bay, Cuba, says U.S. companies should consider dropping law firms that represent detainees."
 

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